Download - BlueGlassX - Local SEO by Michael Dorausch
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BlueGlass LocalPresented by: Michael Dorausch, DC
@chiropractic
Local and Mobile Domination Harnessing the Changing SERPs
![Page 2: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/2.jpg)
Where am I?
![Page 3: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/3.jpg)
City of Tampa
![Page 4: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/4.jpg)
What we’ll cover
Understanding GoogleLocations Near Me (Tampa)
Deep Granular ContentApple Maps/Siri, Yelp, and Foursquare
![Page 5: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/5.jpg)
Google says…
![Page 6: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/6.jpg)
Run an ad.
![Page 7: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/7.jpg)
#local
Google’s gotten better at understanding users.
Delivering increasingly more localized content.
Focused on selling ads.
![Page 8: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/8.jpg)
#local
Users have gotten better at understanding Google.
• Users seeking best result nearest their location• Searching from home (desktop)• Searching from work (huge opportunities here)• Your location from 8am to 6pm (M-F)
![Page 9: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/9.jpg)
Locations Near Me
2 years and 6 months since Google went local.
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Google+ Local
![Page 11: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/11.jpg)
Google+ Local
• 20 business locations near me (randomly selected)• 11 (55%) of 20 show no sign of activity
![Page 12: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/12.jpg)
11 (55%) show no sign of activity1. Sheraton Tampa Riverwalk Hotel (managed with photos)2. T-Mobile (not managed)3. Ashley Street Grille (not managed)4. Bank of America (logo)5. Tampa Chamber of Commerce (no photo)6. Hyatt Regency Tampa (managed with photos)7. Primo's Deli Cafe (not managed)8. Tanya Gold MD Physician (not managed)9. Anthem Reporting (single photo)10. Avanzare (not managed)11. Hattricks (managed with see inside)12. Downtown's Florist (managed with see inside)13. Designing Eyes (not managed)14. Cordell & Cordell Tampa Divorce Attorneys (not managed)15. American Institute-Architects (not managed)16. Tampa Welding & Fabrication, Inc (logo)17. Arc Printers (not managed)18. Enable America (logo)19. Florida Capital Partners (not managed)20. Bruegger's Bagel Shop (not managed)
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4 of 9 Display Local SEO Evidence1. Sheraton Tampa Riverwalk Hotel (Corporate SEO)2. Hyatt Regency Tampa (Corporate SEO)3. Hattricks (Possible Local SEO)4. Downtown's Florist (Possible Local SEO)5. Tampa Welding & Fabrication, Inc (Owner/Employee)6. Tampa Chamber of Commerce (Scrape/Employee)7. Anthem Reporting (Owner/Employee)8. Enable America (Owner/Employee)9. Bank of America (Employee)
![Page 14: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/14.jpg)
There’s life here…
![Page 15: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/15.jpg)
…but not here
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#disconnect
• Incentives at front desk• Incentives/Reminders in lobby• Incentives/Reminders in bar
![Page 17: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/17.jpg)
There’s life here too…
![Page 18: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/18.jpg)
…because dead flowers don’t sell
• String of bad reviews• Forced into action
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Page Content (Google)
• Minimum of 6 high quality photos• 1 hi res logo• 5 images: 110px × 110px (and 70x70px)• 1 image: 250px × 250px (and 90x90px)• EXIF Data: File Name, GEO• Info “from owner” (Google may scrape)• Reviews (hopefully positive)
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Cropped Photo Example
![Page 21: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/21.jpg)
Photo Example (full size)
![Page 22: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/22.jpg)
Content (Deep Granular)
Let’s do real research.
Historical DataFirst to Organize/Post
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USGS 1944
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Centroid circa 1944
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Centroid Near Me
• Federal Building• City Hall• Church• Data Center (Verizon)
![Page 26: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/26.jpg)
USGS 1956
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Radio Tower (WDAE)
• First radio station in state of Florida• May 15, 1922 - Tampa Times Radio• Corner of Tampa and Whiting St (historic)• 620 WDAE - The Sports Animal (current)• Tampa Bay's Sports Radio Station
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Bing Local
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Local Content Potential
• Ybor City• Tampa Riverwalk• Davis Islands• Rattlesnake Cannery• Armory• MacFarlane Park• MacDill Park• Churches• Hillsborough River• Freemasons• Cruise Ship Terminal
![Page 30: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/30.jpg)
Sacred Heart Church
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Frank Adamo Drive
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Freemasons
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Baltimore Block, W. P. B. Co.
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Links?
Society for Historic ArchaeologyNational Register of Historic Places
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Street Fairs
![Page 36: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/36.jpg)
Tell them what to do
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Mobile Mapping
Apple Maps/Siri, Yelp, and Foursquare
![Page 38: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/38.jpg)
BlueGlassX App (iPhone)Lipscomb VillaCity BlueIsland HomesTampa UniversityRiverfront DistrictRiversideHyde Park PlaceBayside
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Apple Maps / Yelp (iPhone)
![Page 40: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/40.jpg)
Apple Maps / Yelp (iPhone)
![Page 41: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/41.jpg)
SIRI to Hotel
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SIRI (Hotel to Burgers)
![Page 43: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/43.jpg)
Five Guys Route
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Mexican Food?
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Best Coffee?
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Indigo No Go on Apple Maps
![Page 47: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/47.jpg)
Location-Based Services(My Findings)
• Work best for locations that are hip, trendy, and frequented regularly.
• Think Sheraton Hotel vs. Motel 6• Think Coffee House vs. Local Dentist
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Five Guys Check In
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Five Guys Check In
![Page 50: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/50.jpg)
CVS Pharmacy
![Page 51: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/51.jpg)
Hotels vs Banks
![Page 52: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/52.jpg)
Printers
While standing in front of Arc Printers
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Foursquare Content
• Minimum of 4 photos• 125 x 125 and 300 x 300• EXIF Data Stripped (but post anyway)
![Page 54: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/54.jpg)
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#incentify
Motivate, reward, and provide incentives to mobile savvy consumers with compliments,
contests, prizes, and giveaways.
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Google Us!
How to get local brand queries without spending any money?
![Page 57: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/57.jpg)
QR Codes
![Page 58: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/58.jpg)
QR Codes
• Create QR Code for Google+ Local• Display QR Code at business location• Establish Scanning Incentives
![Page 59: BlueGlassX - Local SEO by Michael Dorausch](https://reader033.vdocuments.us/reader033/viewer/2022052823/5558a878d8b42a2a738b51fc/html5/thumbnails/59.jpg)
Happy Holidays!
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