![Page 1: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/1.jpg)
![Page 2: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/2.jpg)
IRS: Using Social Media to Assist Taxpayers
Jan Deneroff, Deputy Chief, Communications & Jan Deneroff, Deputy Chief, Communications & LiaisonLiaisonMay 4, 2011May 4, 2011
![Page 3: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/3.jpg)
IRS Social Media PresencesIRS Social Media Presences
![Page 4: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/4.jpg)
Why does IRS need a social media Why does IRS need a social media presence?presence?
Media landscape is changingMedia landscape is changing Need to reach younger generation of taxpayersNeed to reach younger generation of taxpayers Decline in taxpayer usage of Decline in taxpayer usage of IRS.gov Recognition that IRS must go where the taxpayers areRecognition that IRS must go where the taxpayers are
![Page 5: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/5.jpg)
What were we up against?What were we up against?
Several Challenges:Several Challenges: Audience diversityAudience diversity Privacy / security concernsPrivacy / security concerns Limited ResourcesLimited Resources Disgruntled taxpayersDisgruntled taxpayers
![Page 6: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/6.jpg)
ExampleExample
![Page 7: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/7.jpg)
IRS and YouTubeIRS and YouTube On YouTube, we post short On YouTube, we post short
video segments (2 minutes video segments (2 minutes or less) that enable people or less) that enable people to learn about a variety of to learn about a variety of tax topics, such as:tax topics, such as: Deducting charitable Deducting charitable
contributions contributions How to take the homebuyer How to take the homebuyer
tax credit tax credit What to do if you get a What to do if you get a
notice from the IRS notice from the IRS The latest tax scams The latest tax scams Careers at the IRSCareers at the IRS
![Page 8: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/8.jpg)
IRS Multilingual YouTube ChannelIRS Multilingual YouTube Channel
![Page 9: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/9.jpg)
IRS American Sign Language YouTube IRS American Sign Language YouTube ChannelChannel
![Page 10: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/10.jpg)
IRS and TwitterIRS and Twitter
![Page 11: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/11.jpg)
IRS2GoIRS2Go
![Page 12: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/12.jpg)
IRS2Go Feature: Where’s My Refund?IRS2Go Feature: Where’s My Refund?
![Page 13: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/13.jpg)
IRS2Go: Refund statusIRS2Go: Refund status
![Page 14: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/14.jpg)
IRS and FacebookIRS and Facebook
![Page 15: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/15.jpg)
Pulling it All TogetherPulling it All Together
Five years ago: multiple task forcesFive years ago: multiple task forces 2009: New Media Task Force2009: New Media Task Force Today: New Media Governance CouncilToday: New Media Governance Council
Provides advice to IRS employeesProvides advice to IRS employees Helps build policy and proceduresHelps build policy and procedures Important tool for proper social media usageImportant tool for proper social media usage
![Page 16: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/16.jpg)
LinksLinks
YouTubeYouTube IRS Channel – IRS Channel – http://www.youtube.com/irsvideos IRS Multilingual Channel – IRS Multilingual Channel –
http://www.youtube.com/IRSvideosmultilingua IRS ASL Channel – IRS ASL Channel – http://www.youtube.com/IRSvideosASL
TwitterTwitter @IRSnews – http://twitter.com/irsnews @IRSnews – http://twitter.com/irsnews @IRStaxpros – http://twitter.com/irstaxpros @IRStaxpros – http://twitter.com/irstaxpros @IRSenEspanol – http://twitter.com/irsenespanol @IRSenEspanol – http://twitter.com/irsenespanol @YourVoiceatIRS – http://twitter.com/yourvoiceatirs @YourVoiceatIRS – http://twitter.com/yourvoiceatirs @RecruitmentIRS – http://twitter.com/recruitmentirs @RecruitmentIRS – http://twitter.com/recruitmentirs
Facebook – http://www.facebook.com/IRS Facebook – http://www.facebook.com/IRS
![Page 17: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/17.jpg)
Thank you!
Jan Deneroff, Deputy Chief, Communications & LiaisonJan Deneroff, Deputy Chief, Communications & LiaisonEmail: [email protected] Email: [email protected]
LinkedIn: http://www.linkedin.com/in/jandeneroffLinkedIn: http://www.linkedin.com/in/jandeneroff
![Page 18: BlogWell DC Social Media Case Study: Internal Revenue Service, presented by Jan Deneroff](https://reader030.vdocuments.us/reader030/viewer/2022032514/55d53f3ebb61ebee108b45b6/html5/thumbnails/18.jpg)