Slow and Steady Wins the Race
GP stays the course when it comes to using social media for college recruiting.
What are college kids talking about?
• JOBS, JOBS and JOBS • GP is HIRING! • How can we use Facebook & Twitter to get college kids interested in working for us?
BUT, BUT, BUT
• Recruiting group not using the tools • Tools not set up to deal with recruiting • Not enough people to manage it • So, can we do this through the
“corporate” tools?
Our Game Plan
• Started with the college recruiting calendar
• Research, research, research• ENGAGE and see what happens• Drive people to GP and our booth
What Worked
• We established relationships with colleges across the country that we’re active in social media
What Worked
• Geotargeting
What Worked
• We got our HR group and leaders to see the value of using social media
Curveball
• In the middle of recruiting season, we laid off 1,100 people
Improvements for Next Time
• Underestimated how long the research took
• Need to work on our timing • Need to improve feedback from HR
back to us• Contests did not work (not sure why)
When We Do This Again…
• Replicate what worked (expand to more schools and states)
• Get more organized when it comes to timing…see if that has impact
• Refine internal process with HR• Focus on Twitter more
If you remember only one thing…
Small, steady steps can lead to a lot of learning and, if you are patient, it pays off!