Download - Blogging at the Houston Zoo
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BLOGGING AT THEHOUSTON ZOOHOUSTON ZOOhttp://www.houstonzooblogs.org/
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Getting Started:Getting Started:
•Established 4 new blogs in April 2009
•Zoo Staff was apprehensive at first
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Getting Started:Getting Started:
•Established 4 new blogs in April 2009
•Zoo Staff was apprehensive at first
•Internal marketing campaign to gett ff it d b t bl istaff excited about blogging
•Started out by asking for 2 reps from each departmentp
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Content:
Turns out generating contentTurns out, generating content is easy.
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Using WordPress is easy too.
http://www.houstonzoo.org/max-the-elephant-barn-dog/
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Comment PoliciesComment Policies
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Marketing our Blogs
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Next steps: Guest Bloggersp gg
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Kelly RussoDir. of Interactive Marketing at Houston Zookrusso@houstonzoo org
http://www.houstonzoo.org/cutestanimal/[email protected]