Download - Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage
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BLOGGERS+
BRANDSSpeaking the Secret Language
of Lasting Collaborations
Julianne TaylorFounder + Creative Director
Courtney AllisonFounder + Creative Director
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92%Of consumers are
more likely to purchase via a peer to peer
recommendation over an ad.
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83%Of companies use
social media to boost brand awareness.
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COLLABORATIONETIQUETTEGET NOTICED. WITHOUT BEING ANNOYING.
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GET READY. WORK ON YOU.
Content is king Grow readership Improve metrics
Become a polite stalker.
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Send a love letter. WHO you are
WHAT you offer
WHY it matters to them
Allow for flexibility
Don’t underestimate the power of your pitch.
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They said YES! Put it in writing
Be Organized OVER deliver
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Style It Challenge 2015 Winner
Mandy Rye
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Kristin Cadwallader of Bliss at Home
Style It Challenge 2016 Winner
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Calling it Home’s
One Room Challenge
Paige Minear
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Get Your Foot in the Door
Don’t be afraid of working on a collaboration that isn’t your dream job right away.
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Baby steps are good.
A smaller scale collaboration
can lead to a dream job.
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Be the 1 in 150 MillionStand Out. Be Professional. Relationships are key.
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Focus on your strengths & hone them to perfection.
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Do more than is askedand expected.
The DoorOpened…
Now What?
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Securing Long-Term
CollaborationsBe passionate about the brands you are working with.
Show them your long-term value and why they should continue to work with YOU.
ALWAYS put your best out there. Your content is your portfolio.