Download - #Blending4Ag Social Reporting Workshop
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SOCIAL REPORTING WORKSHOPDr. Tara Wilkinson-McClean
#blending4ag
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OBJECTIVES
• Raise awareness on the event
• Engage on-site participants
• Reach out to a wider audience remotely
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• Personal Branding
• Understanding the Audience
• Generating News
• Reporting Tools - Wordpress, Facebook, Twitter, Instagram, Periscope, Flickr, Slide Share, Hootsuite
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ACTIVITYCase Study - #cpaf15 + #cwa2016
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PERSONAL BRANDINGCredibility + Reputation Management
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SHARE YOUR STORY
• Who are you?
• What do you do?
• What makes you different?
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ONLINE ASSET PROFILE PHOTO
• Clearly in focus
• You should be the only person
• Clothing
• Posture
• Consistent
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ONLINE ASSETCOVER PHOTO
• Appropriately Sized
• Relevant
• Consistent
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ACTIVITYCreate cover options with pizap
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ONLINE ASSETBIO
• Introduce Yourself
• Education and Credentials
• Notable Achievements
• Closing Statements - Current/upcoming projects
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ACTIVITY
• Micro Bio - 160 characters
• Short Bio - 250 characters
• Long Bio - 500 - 1000 characters
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BUILDING + ENGAGING AUDIENCE
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UNDERSTANDING AUDIENCE
• Demographic - Age, sex, income, education
• Psychographic - Personality, values, opinions, attitudes, interests, and lifestyles
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ACTIVITYCreate audience profile
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AUDIENCE BUILDING• Add images
• Include SM links
• Ask questions
• Use hashtags
• Add social sharing buttons
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GENERATING CONTENTBefore, During, After
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GREAT CONTENT
• People love stories
• Ask questions
• Add images + video
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PHOTOGRAPHY TIPS
• Take action shots
• Focused, well lit subject
• Consider aspect ratio of platform
• Brand photos
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VIDEO TIPS
• Be interesting
• Consider length
• Take steady footage
• Clear audio
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BLOGGING
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Make it appealing
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Add categories + tags
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Use Interesting Titles
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Add a Teaser
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Use a conversational tone
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Include relevant images
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Engage by asking questions
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5 P’s of Blogging
• Plan
• Pen
• Publish
• Promote
• Participate
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ACTIVITYCreate wordpress account
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TIPS• Update profile
• Relevant cover image
• Add relevant. tagged photos to increase traffic
• Check in but consider privacy issues
• Select audience
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ACTIVITYReporting via Facebook
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TIPS• Retweet to further promote posts
• @mention to generate conversation
• Follow industry professionals to build reputation
• Use hashtags to make information searchable
• Add media for visual interest
• Use night mode if needed
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ACTIVITYReporting via Twitter
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INSTAGRAMApp store or google play store
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TIPS• Update profile
• Follow industry professionals
• Post action photos/video
• Use layout for photo stories
• Tag People
• Add location
• Share to other platforms
• Post Instagram stories to timeline
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ACTIVITYInstagram Simulation
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PERISCOPEApp store or google play store
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PERISCOPE
• Live streaming platform
• Post to Twitter et al
• Use interesting titles
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ACTIVITYBroadcast interview via Periscope
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• Update profile
• Sort images to album
• Join groups to increase traffic
• Use hashtags to easy access
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ACTIVITYCreate Flickr account
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SLIDE SHARE
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ACTIVITYCreate slide share account
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SOCIAL MEDIA MANAGEMENT
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HOOTSUITE
• Manage Social Profiles
• Schedule Posts
• Social Analytics
• Multiple Users
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ACTIVITYCreate hootsuite account
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REMINDERS
• Fully charge devices
• Get any wifi passwords
• Always use hashtag