Download - Bizzy Marketing Teardown: Warby Parker
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bizzy.io · 7/19/16
BIZZY MARKETING TEARDOWN
Warby Parker
![Page 2: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/2.jpg)
Oh hello there Warby Parker. I’ll just be taking a scroll through your website.
Bizzy.io
![Page 3: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/3.jpg)
I want to be friends with them. Maybe I need those new summer sunglasses. I’ll think about it as I scroll onward.
Oh hello there Warby Parker. I’ll just be taking a scroll through your website.
Bizzy.io
![Page 4: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/4.jpg)
Eyeglasses and sunglasses. That’s what they sell. Got it.
Bizzy.io
![Page 5: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/5.jpg)
Those eyes peering above the fold look interesting. I’ll keep scrolling to see what she has to say.
Eyeglasses and sunglasses. That’s what they sell. Got it.
Bizzy.io
![Page 6: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/6.jpg)
Ah. She is modeling summer eyeglasses. I don’t need those.
Bizzy.io
![Page 7: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/7.jpg)
At this point, I have forgotten about the cool shade-wearing-duo that I wanted to befriend. So I’d probably navigate away now. But, WAIT. No one has asked for my email address yet. Lost opportunity.
Bizzy.io
Ah. She is modeling summer eyeglasses. I don’t need those.
![Page 8: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/8.jpg)
Neat. I can visit a store. I wonder if there is one near me.
Bizzy.io
![Page 9: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/9.jpg)
Ok. A home try-on kit. Got it.
Bizzy.io
![Page 10: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/10.jpg)
Still no request for my email address. If I didn’t have my steadfast commitment to finding the email signup form, I’d be gone by now.
Ok. A home try-on kit. Got it.
Bizzy.io
![Page 11: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/11.jpg)
Ah. The summer. Now, I remember the aspirations I had when I first landed here.
Bizzy.io
![Page 12: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/12.jpg)
Ah. The summer. Now, I remember the aspirations I had when I first landed here.
Bizzy.io
Do it. Ask me for my email address. I’m intrigued.
![Page 13: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/13.jpg)
I like this. My purchase will do some good. I want to be a part of this company.
Bizzy.io
![Page 14: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/14.jpg)
I want to help. GET MY CONTACT INFO.
I like this. My purchase will do some good. I want to be a part of this company.
Bizzy.io
![Page 15: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/15.jpg)
I see the footer. So, I guess this is the end of the page. Nothing else for me here.
I want to help. GET MY CONTACT INFO.
I like this. My purchase will do some good. I want to be a part of this company.
Bizzy.io
![Page 16: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/16.jpg)
BUT, WAIT. FINALLY. Someone asking for my email address.
Bizzy.io
![Page 17: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/17.jpg)
BUT, WAIT. FINALLY. Someone asking for my email address.
Ok. So, I would have definitely missed this if I wasn’t actively looking for it. It’s pretty buried in the depths of the footer.
Bizzy.io
![Page 18: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/18.jpg)
BUT, WAIT. FINALLY. Someone asking for my email address.
Ok. So, I would have definitely missed this if I wasn’t actively looking for it. It’s pretty buried in the depths of the footer.
Let’s talk about why I should give you my email address. What does it mean to join the world of Warby Parker? Why would I want to stay in the loop? Give me a reason to care whether or not I am on your list. What will I get that I won’t get otherwise?
Bizzy.io
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I’ll bite. I look forward to learning what it means to join the world of Warby Parker.
Bizzy.io
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You are most welcome, Mr. Warby Parker. I look forward to seeing what you have waiting for me!
Bizzy.io
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Bizzy.io
Running to check my email
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Got it!
Bizzy.io
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Intriguing subject line. I like fun stuff.
Bizzy.io
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Intriguing subject line. I like fun stuff.
Maybe the world of Warby Parker will be the blast I’ve been looking for in my glasses provider.
Bizzy.io
![Page 25: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/25.jpg)
Intriguing subject line. I like fun stuff.
Maybe the world of Warby Parker will be the blast I’ve been looking for in my glasses provider.
Let’s scroll.
Bizzy.io
![Page 26: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/26.jpg)
This top navigation looks like I am on the website. I am not sure why it’s here.
Bizzy.io
![Page 27: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/27.jpg)
This top navigation looks like I am on the website. I am not sure why it’s here.
But, you already said thank you when I gave you my email address. Where is the new fun stuff?
Bizzy.io
![Page 28: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/28.jpg)
This top navigation looks like I am on the website. I am not sure why it’s here.
Well that looks like a party. Parties are fun. I will keep going.
But, you already said thank you when I gave you my email address. Where is the new fun stuff?
Bizzy.io
![Page 29: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/29.jpg)
Ok. Not a party. I am a little disappointed. The story of Warby Parker is not quite what I expected.
Bizzy.io
![Page 30: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/30.jpg)
Ok. Not a party. I am a little disappointed. The story of Warby Parker is not quite what I expected.
Don’t worry? I wasn’t. But, now I am.
Bizzy.io
![Page 31: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/31.jpg)
Ok. Not a party. I am a little disappointed. The story of Warby Parker is not quite what I expected.
Not compelling enough for me to click. I am going to keep scrolling.
Don’t worry? I wasn’t. But, now I am.
Bizzy.io
![Page 32: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/32.jpg)
Hold on a second. Isn’t this what I just saw on the website?
Bizzy.io
![Page 33: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/33.jpg)
Hold on a second. Isn’t this what I just saw on the website?
YEP.
Bizzy.io
![Page 34: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/34.jpg)
Deja vu?
Bizzy.io
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Deja vu?
OH YEAH
Bizzy.io
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Deja vu?
OH YEAH
With nothing good to focus on, I shall continue being a scroll monster until you get me to stop.
Bizzy.io
![Page 37: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/37.jpg)
Warby Parker has glasses starting at $95. I knew that from the website too.
Bizzy.io
![Page 38: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/38.jpg)
Warby Parker has glasses starting at $95. I knew that from the website too.
The scroll monster will continue to scroll.
Bizzy.io
![Page 39: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/39.jpg)
Warby Parker has glasses starting at $95. I knew that from the website too.
The scroll monster will continue to scroll.
I don’t see any compelling reason to click on these social links.
Bizzy.io
![Page 40: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/40.jpg)
Fun facts?! YES. I am ready for the fun.
Bizzy.io
![Page 41: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/41.jpg)
Fun facts?! YES. I am ready for the fun.
I certainly wouldn’t mind a monocle.
Bizzy.io
![Page 42: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/42.jpg)
Fun facts?! YES. I am ready for the fun.
I certainly wouldn’t mind a monocle.
Actually. I am dying for one.
Bizzy.io
![Page 43: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/43.jpg)
Fun facts?! YES. I am ready for the fun.
I certainly wouldn’t mind a monocle.
Actually. I am dying for one.
Right now.
Bizzy.io
![Page 44: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/44.jpg)
Fun facts?! YES. I am ready for the fun.
I certainly wouldn’t mind a monocle.
But, the first thing that piqued my interest has no call to action. And it’s buried at the way bottom of the email.
Actually. I am dying for one.
Right now.
Bizzy.io
![Page 45: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/45.jpg)
We are at the end.
Bizzy.io
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Here’s the deal. I am inclined to unsubscribe. I don’t see any value (or promise of value) to staying on this list.
We are at the end.
Bizzy.io
![Page 47: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/47.jpg)
Here’s the deal. I am inclined to unsubscribe. I don’t see any value (or promise of value) to staying on this list.
I have already seen all of this information on the website, which is where I signed up for the email list in the first place.
We are at the end.
Bizzy.io
![Page 48: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/48.jpg)
Here’s the deal. I am inclined to unsubscribe. I don’t see any value (or promise of value) to staying on this list.
I have already seen all of this information on the website, which is where I signed up for the email list in the first place.
I was hoping for fun stuff. Instead, I got a reformatted version of the website.
We are at the end.
Bizzy.io
![Page 49: Bizzy Marketing Teardown: Warby Parker](https://reader034.vdocuments.us/reader034/viewer/2022042605/5881e7f01a28ab36088b66f5/html5/thumbnails/49.jpg)
THE END. bizzy.io · 7/19/16
BIZZY MARKETING TEARDOWN