BIGPHARMA:MARKETFAILUREWednesdayMay242017Twoscreenings: 2:00and6:30PM90minutes, includingdiscussionFreeregistrationrequiredSt.LouisCentralPublicLibrary1301OliveSt.,St.LouisMO63103
Feelinghammeredbyout-of-controldrugprices?Ifyourdoctorprescribedadrugonwhichyourlifedepended,howmuchwouldyoupay?
RichardMasterisCEOofMCSIndustries,amid-sizedAmericancompany.Lastyearhiscompanyspentoverhalfmilliondollarsonprescriptiondrugsforhisemployees.Sometimestheannualcostofonedrugcanbemorethandoublethesalaryofasingleemployee.
Masterpulledtogetherateamofdocumentaryfilmmakersandresearcherstogobeyondtheheadlinesandconnectthedots.Histeaminterviewedtopexpertsanddoctorstofindanswerstokeyquestions.
Howmuchdopharmacompaniesreallyspendonresearchanddevelopmentoftrulyinnovativedrugs?Do"freemarket"principlesimpactdrugpricesandcontrolcost?Dothenormalrulesofbusinessapplytothepharmaindustry?HowdoTVadsimpactconsumersanddoctors?Hewantedanswerstoessentialquestions.Ultimately,hewantedasolutionthatmadebusinesssenseforhiscompanyandhealthsenseforhisemployees.
BigPharma:MarketFailure isanewdocumentarythat looksatthefactsandmakesaneffectivebusinesscaseforrealizablechange.Itisacompellingdramathatrevealsthetruthofpharmacostandwhatwecandoaboutit.
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