![Page 1: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/1.jpg)
MIKE PENGOCT 2015
DESIGN THINKING
YOUR ORGANIZATION +
*ARTWORK FROM GENERAL ASSEMBLY, INC.
![Page 2: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/2.jpg)
I’M MIKE.
*ARTWORK FROM GENERAL ASSEMBLY, INC.
![Page 3: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/3.jpg)
A FEW THINGS TO
KNOW ABOUT
IDEO
*ARTWORK FROM GENERAL ASSEMBLY, INC.
![Page 4: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/4.jpg)
5 THINGS TO
KNOW ABOUT
IDEO
IDEO STARTED AS A PRODUCT DESIGN FIRM IN SILICON VALLEY.
![Page 5: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/5.jpg)
WE REALIZED THE SAME METHODS A DESIGNER USES TO DESIGN A “THING” CAN BE USED TO SOLVE SOME OF THE WORLD’S BIGGEST CHALLENGES.
![Page 6: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/6.jpg)
THIS WAS THE BEGINNING OF WHAT WE CALL “DESIGN THINKING”.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, CEO of IDEO
![Page 7: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/7.jpg)
OUR MISSION: CREATE POSITIVE IMPACT IN THE WORLD THROUGH DESIGN.
![Page 8: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/8.jpg)
![Page 9: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/9.jpg)
![Page 10: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/10.jpg)
![Page 11: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/11.jpg)
![Page 12: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/12.jpg)
3 TOOLS KEY DESIGN THINKING
*ARTWORK FROM GENERAL ASSEMBLY, INC.
![Page 13: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/13.jpg)
1OBSERVING
![Page 14: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/14.jpg)
OBSERVING PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND WHAT PEOPLE NEED AND WANT?
![Page 15: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/15.jpg)
![Page 16: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/16.jpg)
![Page 17: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/17.jpg)
![Page 18: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/18.jpg)
2PROTOTYPING
![Page 19: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/19.jpg)
PROTOTYPING FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?
![Page 20: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/20.jpg)
![Page 21: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/21.jpg)
![Page 22: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/22.jpg)
![Page 23: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/23.jpg)
3STORYTELLING
![Page 24: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/24.jpg)
STORYTELLING GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE ALONG ON THE JOURNEY?
![Page 25: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/25.jpg)
![Page 26: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/26.jpg)
YOUR ORGANIZATION DESIGN
THINKING &
*ARTWORK FROM GENERAL ASSEMBLY, INC.
![Page 27: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/27.jpg)
1OBSERVING
![Page 28: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/28.jpg)
OBSERVING. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
![Page 29: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/29.jpg)
Neuroscientist
Product Manager
Industrial Designer
Material Scientist
Magazine Editor
Interaction Designer
Product Designer
ArchitectIndustrial Designer
Business Designer
Communication Designer
Strategy Consultant
Mechanical Engineer
![Page 30: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/30.jpg)
OBSERVING TO LEARN. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
![Page 31: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/31.jpg)
![Page 32: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/32.jpg)
![Page 33: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/33.jpg)
![Page 34: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/34.jpg)
![Page 35: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/35.jpg)
![Page 36: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/36.jpg)
OBSERVING TO GROW. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
![Page 37: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/37.jpg)
Intro101 A LU M N I V I D E O
BreakfastW/ D AV I D K E L L E Y
LearnFrom FailurePA N E L D I S C U S S I O N
2:15 - 3:30 PM
1:30 - 2:15 PM
2:45 - 3:45 PM
9:15 - 10:00 A M
8:30 - 9:00 A M
10:00 - 11:00 A M
2:15 - 3:45 PM
1:30 - 2:15 PM
3:30 - 4:30 PM
3:45 - 4:30 PM
10:00 - 10:30 A M
9:00 - 10:00 A M
11:00 - 11:45 A M
3:45 - 4:15 PM
4:30 - 5:00 PM
4:30 - 5:00 PM
10:30 - 11:30 A M
10:00 - 10:45 A M
12:00 - 1:00 PM
10:45 - 11:15 A M
1:00 - 1:45 PM
11:45 - 12:15 PM
12:15 - 1:30 PM
11:30 - 12:15 PM
12:15 - 1:30 PM
1:45 - 2:45 PM
4:30 - 6:30 PM
5:00 - 6:30 PM
5:00 - 8:00 PM
6:30 - 8:00 PM
8:00 PM ONWARDS
Design Challenge Part II:I N S I G H T S & P R OTOT Y P I N G
Ins & OutsW/ S Y LV I A V E R G A N I
Design ChallengeP R E S E N TAT I O N S
Design ChallengePart I:R E S E A R C H & S Y N T H E S I S
Our DesignProcessW/ C L A R K S C H E F F Y
What To Tell YourGrandmotherW/ W H I T N E Y M O R T I M E R
Take It HomeW/ PA U L B E N N E T T
IcebreakerA R O U N D T H E W O R L D
WelcomeW/ D AV I D K E L L E Y
Journeys, Values & The BBOI
Moment of Reflection
Moment of Reflection
Moment ofReflection
Our FutureState of IDEOW/ T I M B R O W N
Our FinancialHappy PlaceW/ D AV E S T R O N G
LunchW/ D I S C I P L I N E G R O U P S
Workmapping
Getting to Know Each OtherW/ C O E L E TA S TA F F O R D
LegalShmegalR O C H A E L S O P E R A N R A N LY
Design ChallengePart III:P R O D U C T I O N
Location VideosP I Z Z A PA R T Y
A Happy90 Minutes
Happy HourW/ S A N F R A N C I S C O
DinnerBy The BayI N LO O KO U T
After PartyI D E O PAY S F I R S T R O U N D
Lunch
DesigningOurselvesW/ I LYA P R O KO P O F F
Lunch
15 MINUTE BREAK
15 MINUTE BREAK
![Page 38: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/38.jpg)
![Page 39: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/39.jpg)
![Page 40: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/40.jpg)
![Page 41: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/41.jpg)
![Page 42: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/42.jpg)
![Page 43: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/43.jpg)
![Page 44: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/44.jpg)
![Page 45: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/45.jpg)
2PROTOTYPING
![Page 46: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/46.jpg)
PROTOTYPING. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
![Page 47: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/47.jpg)
PROTOTYPING NEW SPACES. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
![Page 48: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/48.jpg)
![Page 49: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/49.jpg)
![Page 50: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/50.jpg)
![Page 51: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/51.jpg)
![Page 52: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/52.jpg)
![Page 53: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/53.jpg)
PROTOTYPING NEW TALENT. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
![Page 54: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/54.jpg)
![Page 55: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/55.jpg)
![Page 56: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/56.jpg)
![Page 57: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/57.jpg)
PROTOTYPING NEW TOOLS. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
![Page 58: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/58.jpg)
![Page 59: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/59.jpg)
![Page 60: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/60.jpg)
![Page 61: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/61.jpg)
3STORYTELLING
![Page 62: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/62.jpg)
STORYTELLING. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
![Page 63: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/63.jpg)
STORYTELLING WHAT WE DO. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
![Page 64: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/64.jpg)
![Page 65: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/65.jpg)
![Page 66: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/66.jpg)
STORYTELLING HOW WE THINK. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
![Page 67: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/67.jpg)
![Page 68: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/68.jpg)
![Page 69: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/69.jpg)
![Page 70: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/70.jpg)
![Page 71: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/71.jpg)
![Page 72: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/72.jpg)
STORYTELLING WHO WE ARE. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
![Page 73: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/73.jpg)
![Page 74: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/74.jpg)
![Page 75: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/75.jpg)
![Page 76: Big idea: Design Thinking & Your Organization](https://reader033.vdocuments.us/reader033/viewer/2022051502/58ede98a1a28ab6f1a8b4695/html5/thumbnails/76.jpg)
*ARTWORK FROM GENERAL ASSEMBLY, INC.