Pietro LeoExecutive Architect
IBM Italy CTO for Big Data Analytics & WatsonMember of IBM Academy of Technology Core Management Team
@pieroleo www.linkedin.com/in/pieroleo
DIGITAL TRANSFORMATION = ((....Big Data... + cognitive computing......) + NEW
business models.. + Humans..)
Contribute of Big Data and Cognitive Computing to digital transformation
© 2014 IBM Corporation
Magritte
Manet Dal Monte
Leonardo
The Mega Trends
© 2014 IBM Corporation
Magritte
Manet Dal Monte
Leonardo
CLOUD ANALYTICS
SOCIAL MOBILE
DIGITAL TRANSFORMATION =
(…..Big Data ......)
Source: http://www.bloomberg.com/video/meet-the-world-s-most-connected-man-Vs~LzkbkR7yhjza~7nji1g.html
Meet the World's Most Connected Man
Video 1
….. but is just this the future of Digital Transformation?
DIGITAL TRANSFORMATION = ((..Big Data... + ???...)
Big Data enables us to see with new eyes....Salvador Dalì - Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938
...but you need your cognitive abilities to benefit from them
Salvador Dalì - Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938
Head / Hill
Muzzel / River
Collar / Bridge
Fruit Bowl / Waterfall
Table / Beach
Nose-Mouth / Back Woman
Hair / Fruit / Dog Back
Eye / Shell
Perception:understand the world as we do: it interprets sensory input beyond traditional data
Reasoning:think through complex problems: it deepens our analysis and inspires creativity
Relating:understand how we communicate, and personalizes its interactions with each of us
Learning:learn from every interaction, scaling our ability to build experience
9
Understands
Language
Generates andevaluates hypotheses
Adaptsand learns
Cognitive Computing can fuel digital transformation
Dimensions we need
DIGITAL TRANSFORMATION = ((..Big Data... + cognitive computing..)
Technological Factors
….. Let's consider Jobs perspective
Oncologist Chef CustomerAgent BiologyResearcher
Challenges
medical knowledge is doubling every 5 years.
deaths associated with preventable harm to patients.just n US
physicians spend <5 hours per month reading medical journals
81%
400.000+
5 years
is the potential research space size for looking for ideas for new recipes by
combining available ingredients
1023
order of magnitude of the number of recipes listedin the largest recipe repositories (e.g.
http://cookpad.com, 1.5M).
106
new scientific research papers published every year1.000.000+
for a promising pharmaceutical treatment to progress from the initial research stage into practice
10-15 years
clinical trials are ongoing just at Mayo Clinic only 3-5% of patients are involved
8.000
calls made annually to call center costing $600B
10x
270B
4.6%
spent by loyal customers over their lifetime
market value gain from a single point customer sat gain
Oncologist Chef
CustomerAgent BiologyResearcher
Helps oncologists make better, more personalized treatment decisions by ranking treatment plans based on national guidelines, published literature, and expert insight
newOncologist
Source: https://www.youtube.com/watch?v=xQvdR_iUDhI#t=47
Source: http://www.youtube.com/watch?v=8lGJ0h_jAp8
Video 2
Video 3
Helps direct customer self-service as well as customer agents with clients by personalized responses to questions and give users actionable insight with supporting evidence and confidence to help create the experiences customers expect.
newCustomerAgent
http://www.youtube.com/watch?v=lPgp4A1vxls
Video 4
Enables researchers to connect DOTS in large research data sets: in biosciences, uncover new insights into relationships between genes, proteins, pathways, phenotypes and diseases
newResearcher
Accelerating drug discovery and development through supporting:•Target Identification and validation•Compound Evaluation and Optimization•Safety & Toxicology Predictive Analysis•Drug Repurposing / Competitive Intelligence
Source: http://www.youtube.com/watch?v=qry_zGZFjOc Video 5
Stimulates creativity by helping chefs to combine ingredients, styles and invent recipes and produce new dishes
newChef
Ingredients: potato, watercress, scallion, ginger, black peppercorns, vegetable oil, canola oil, oregano, thyme, buttermilk, dark brown sugar, mayonnaise
This Potato Salad dish is the result of the combined efforts of IBM Watson's Cognitive Cooking program and Bon Appétit (chef) readers.
Source: http://www.youtube.com/watch?v=mr-1JAnairs Video 6
DIGITAL TRANSFORMATION = ((..Big Data... + cognitive computing..)
+ new business models.. + ??????...)
Business Factors
DIGITAL TRANSFORMATION = ((..Big Data... + cognitive computing..)
+ new business models.. + humans..)
Source: http://www.ted.com/talks/sherry_turkle_alone_together
Sherry Turkle:Connected, but alone?
These days phones in our pockets are changing our minds and hearts offer us three gratifying fantasies and NEW challenges and risks for us:
1) We can put our attention where we want to be
2) We always be heard
3) We never left to be alone
Pietro LeoExecutive ArchitectIBM Italy CTO for Big Data Analytics & WatsonGlobal Technology Progam Manager - IBM Academy of Technology
@pieroleo www.linkedin.com/in/pieroleo
Grazie!