BIG DATA, BEHAVIOURAL SCIENCE, ADDRESSABLE SOCIAL
MEDIA ADV
Alessandro Sisti Digital Consultant (Founder and Partner)
Google Certified Professional Luiss Business School, Università Cattolica Milano, Sole24ore
(Contract Professor)
[email protected] www.realtimebidding.it
3351210083
BIG DATA ANALYTICS
ADDRESSABLE SOCIAL MEDIA
ADV
BEHAVIOURAL SCIENCE
HOW IS IT POSSIBLE? Big Data , Behavioural Science, Addressable Social Media ADV
THE MARKETER’S DREAM
FROM MASS COMMUNICATION Same message delivered to all target segments (Demographics)
THE GOLD AGE OF ADVERTISING Reach and Frequency
TO MICRO TARGETING Variants of Messages delivered to Thousands of Micro Segments
(Psycographics)
MICRO TARGETING Adv targeted message (Psychographics)
NO ENTRY Private property
PUBLIC BEACH
ENDS HERE
CONSCIOUS AND RATIONAL
WARNING Sharks Sighted
NEUROTICS DISORGANIZED
BEHAVIOURAL SCIENCE Analizing BIG FIVE Personality Traits (OCEAN MODEL
BEHAVIOURAL SCIENCE Analizing BIG FIVE Personality Traits (OCEAN MODEL)
BIG DATA ANALYTICS Demographics, Behavioural, Psycographics (Universal User Id)
DATA MANAGEMENT PLATFORM
PERSONALITY TRAITS AND SOCIAL MEDIA BEHAVIOUR Michael Kosinsky Prediction Model
70 LIKES (MODEL BEATS YOUR FRiENDS)
300 LIKE (MODEL BEATS YOUR LOVER)
150 LIKE (MODEL BEATS YOUR PARENTS)
7.000.000 SURVEYS
PERSONALITY TRAITS AND SOCIAL MEDIA BEHAVIOUR
Likes and Activities on Facebook show your personality
SOCIAL MEDIA ADDRESSABLE ADV Facebook Data Management Platform Connected to Facebook Advertising
SOCIAL MEDIA ADDRESSABLE ADV Facebook Data Management Platform Connected to Facebook Advertising
CAMBRIDGE ANALYTICA (UK) Personality Prediction Modelling
MORE THAN 175.000 VARIANTS OF MICROTARGETED MESSAGES
