Big Data and Radical Corporate Transformations
John Michelsen CTO, CA Technologies
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Big Data Potential – By the Numbers
€250 billion potential annual value to Europe’s public sector administration**
** McKinsey & Company - Big data: The next frontier for innovation, competition, and productivity
90% OF BUSINESS LEADERS VIEW BIG DATA IN THE SAME CRITICAL CATEGORY AS LAND, LABOR AND CAPITAL*
$300 billion potential annual value to US health care**
60% potential increase in retailers’
operating margins possible with big data**
$600 billion potential annual consumer
surplus from using personal location data globally**
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Moving from Siloed Databases…
APPLICATION PERFORMANCE MANAGEMENT SINGLE SIGN ON
IT MANAGEMENT AUTHENTICATION
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… to Interconnected Data
real-time awareness and analysis of interconnected data points
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Merchants Credit Card Issuers
Anti-Fraud Prevention Network
Fraud Prevention
Global Financial Services Company 600 million mainframe records 380 million trading transactions Processes 42 million authentications Monitors 100,000 devices
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Early Movers are Exploiting the Opportunity
Tesco’s loyalty program generates masses of customer data that the company mines to make informed decisions from promotions to strategic customer segmentation
Harrah’s group, compiles detailed holistic profiles of its customers and uses them to tailor services in a way that increases loyalty.
Moneyball successfully put together a baseball team on a budget by employing computer-generated analysis to acquire new players.
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Some Examples
