Download - BIG BAZAAR 2008 STUDY
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Type HypermarketFounded 2001Headquarters Jogeshwari, MumbaiIndustry RetailProducts Department, Grocery storePromoter Kishore BiyaniParent Pantaloon Retail India Ltd.Punchline ‘Is se sasta aur accha
kahin nahin’Currently 83 outlets
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One stop shopping at discounted prices.Provides Best Products at the Best Prices.Targets price conscious majority segment
of customers.Classless destination.Attracts a few thousand customers per day‘Is se sasta aur accha kahin nahin’
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MARKETING MIX‘7 P’s ANALYSIS’
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DENIMS &-T shirts
Fabrics & CutPiece
Formal Wear
Casual Wear
Party Wear
Ethnic Wear
Accesories
Undergarments
Night Wear
DressMaterial
Sarees
Shampoos
Detergents
Soaps
Liquid Wash
Creams
Deodrants
HomeCleaners
Utensils
Plastics
Crockery
Sundries
Soft Drinks
PackagedJuices
Milk Items
Frozen Food
Ice creams
Staples
Ready to eat
Ready toCook
InternationalFood
Spices
ImportedBazaar
Tea & Coffee
Fruits
Vegetables
ImportedFruitsDairy
Products
PRODUCT MIXAPPARELS FOOD FARM PRODUCE CHILL STATION HOME &
PERSONAL CARE
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TelevisionSets
WashingMachines
Refrigerators
Personal Care (Shavers, etc)
mBazaar
Microwaves
SmallAppliances
Laptops
ComputerAccessories
KitchenAppliances
mr. right
Bakery
Loot Mart
Tulsi
future money
futuregeneralli
Kids Wear
Toy Bazaar
Stationery
Child Care
FootwearBazaar
Beauty Care
Navaras
Star Parivar
MeenaBindre
Living Room
Bed Room
Kitchen
Dining Hall
Kids Room
Bean Bags
Paintings
DecorativeItems
PRODUCT MIXELECTRONICS
bazaar Fashion &
JewelleryFurniture
bazaar Child Care &
Toys Other Services
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mr.right
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IN HOUSE BRANDS @ BIG BAZAAR
DJ & C CLEAN MATE SENSEI
KORYO STAR SITARA CARE MATE
FRESH & PURE RENUKA MAJITHIA
SARAPOLO and 40 more brands
FEW BRANDS @ BIG BAZAAR
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PRICING OBJECTIVE
MAXIMUM MARKET SHARE
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PRICINGVALUE PRICING (EDLP)PROMOTIONAL PRICING
- LOW INTEREST FINANCING - PSYCHOLOGICAL DISCOUNTING
- SPECIAL EVENT PRICING (GUDI PADVA)
DIFFERENTIATED PRICING- TIME PRICING
BUNDLING
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TIME PRICING
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LOW-INTEREST FINANCING
PSYCHOLOGICAL PRICING
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BUNDLING
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MRP BrandAtta 10kg 240 185 Shakti BhogRice 10kg 210 210 ParimalDal 5kg 225 225 MoongSugar 5kg 95 94.05 Renuka*Tea 500g 54 53.46 Red LabelCoffee 50g 68 68 NescafeRefine Oil 10ltr 860 759 DharaGhee 2kg 400 330 Fresh n Pure*Salt 2kg 20 19.98 Tata SaltSoap 6pc 114 99 CintholShampoo 400ml 199 179 GarnierToothpaste 300g 79 74 ColgateDetergent 110 69 Clean Mate*Detergent Soap 4 40 39.96 Surf Excel Bar Bathroom Cleaner 2 100 50 Clean Mate* Bourntiva 500g 124 115 Bournvita Total 2688 2409.51 Save 276.51
PRICING
DISCLAIMER: * Price As on 5th April 2008
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PLACE – Store Locations
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- SUPPLY CHAIN BIG BAZAAR
Supplier
Warehouse
Inspection
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Supplier
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Shelves
Quality Check
Inspection
SUPPLY CHAIN – BIG BAZAAR
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PROMOTION‘Saal ke sabse saste 3 din’
Future Card (3% Discount)Shakti Card Advertising (Print Ads, TV Ads, Radio)Brand Endorsement by M.S.DhoniExchange Offer – ‘Junk Swap Offer’Point-of-Purchase Promotions
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Some of the Key offers:
- A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/-
- 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-.
- Branded Microwave 17 ltrs at Rs 1999/-.- Branded DVD Player + Home theater at
Rs 2999/-.- Magnum Queen Metal Bed with
mattress and 2 pillows of Rs.12000/- at Rs.5999/-.
- Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free
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Faida Zone
INTERNATIONAL FOOD FESTIVAL
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BILLBOARDS
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PUBLIC RELATION
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PEOPLEWell Trained StaffAppearanceEmpowered IndividualEncouraged To Think Out Of
The Box Employ close to 10,000 people
and recruit nearly 500 additional people every month
Use Scenario Planning as a tool for Quick Decision Making
Security Gaurds At All Gates
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PROCESS
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PROCESS Contd..
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PHYSICAL EVIDENCE
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SWOT ANALYSIS
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Strength- High Brand Equity- State-of-art infrastructure- EDLP- PoP promotions- Variety of stuff under single roof
Weakness- Unable to meet store opening targets- Falling revenue/sq. ft.- General perception
Opportunity- Organized retail (4.15%)- Evolving consumer preferences
Threat- Competitors - Government policies- Unorganized retail
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