Tony Meenaghan, (1995),"The role of advertising in brand image development", Journal of Product & Brand Management, Vol. 4 Iss: 4pp. 23 34Ahonen, M. (2008) Corporate Re-Branding Process: A Preliminary Theoretical Framework. Proceedings of the Conference on Corporate Communication 2008, 6th - 9th, 2008, Wroxton, England: 31 - 38.