Download - Bharti Airtel Ltd
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DEVAL NAIK (091016)
ROHIT KULKARNI (091031)
SIDDHARTH SHANKAR SINHA (091037)
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Bharti Airtel
• Largest Private Integrated Telecom Company in India
• 3rd Largest Wireless Operator in the World
• Largest & Fastest Growing Wireless Operator in India
• Largest Telecom Company listed on Indian Stock Exchange
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Integrated Telecom Company
Wireless Services
– 2G/3G
– Rural Market
Telemedia Services
– Fixed Line
– Broadband
– DTH
Enterprise Services
– Carrier
– Corporate
Passive Infrastructure
– Bharti Infratel
– Indus Tower
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Financials Snapshot
Details Q2 FY 09 Y-on-Y
Customers 79.99 mn 57.00%
Revenue $ 1,942 mn 42.30%
EBITDA $ 796 mn 36.50%
Cash Profit $ 673 mn 20.30%
Net Income $ 441 mn 26.80%
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Why Mad Rush for Telecom ??
225.21
206140.3
98.47653
19.9
5.1
7.0
9.1
12.8
18.3
0
50
100
150
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2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 (as
of June
2007)
Subscribers
(in
millio
n)
0
4
8
12
16
20
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Tele
density
(in
perc
ent)
Telecom Subscriber Base Teledensity
Large number of additions in telecom subscribers
Low teledensity (depicting large untapped potential)
Telecom Advantage
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GDP growth rate - Averaged around 7.9 % from 2002-2008 Rising Tele-density – Target of 45% by 2010 Growing per capita income/disposable Income Rs 12000 in 2002 to Rs 33000 in 2008)
Falling Handset Prices Moderate inflation levels which were prevalent during the past 7 years – around 5-6%
Economic Factors
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Demand for VAS & Broadband services Among Youth
28 % Urban Population
Rapid Urbanization
Rising Income level
Changing Demographics
Source: Mckinsey Report
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CDMA – Already there are big players in this segment Reliance , Tata
3G – Value added services
potential still to be tapped fully
2G/3G – GSM Currently
commands 70% of mobile subscribers in India
Technology
2G/3G
CDMA
WIMAX
VoIP
Technology
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1. Threat from Competition
Wireless Market – Top 4 garnering 75% market share
HIGH
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Competitor Analysis
0.00%
10.00%
20.00%
30.00%
40.00%
Bharti Rcom IDEA MTNL
Competitor Analysis
OP Margin Net Margin
Company Sep-07 Sep-08 Sep-072 Sep-083
Bharti 43.00% 38.00% 26.40% 19.30%
Rcom 37.90% 31.60% 23.90% 13.20%
IDEA 32.80% 26.60% 14.10% 6.50%
MTNL 23.70% 22.90% 7.00% 6.80%
Best OP Margins & Net Profit Margins
among Peers
Source: CMIE November 2008
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2. Customer Bargaining Power
Lack of differentiation among Service
Providers
Cut throat Competition
Low Switching Costs
Number Portability will have –Ve Impact
Businesses & Consumers
HIGH
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Market Scenario
Postpaid Vs Prepaid Customers & Market Share
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3. Suppliers Bargaining Power
LOW
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4. Threat of Substitutes
Landline
CDMA
Video Conferencing
VOIP - Skype, Gtalk, Yahoo Messenger
e-Mail & Social Networking Websites
BROADBAND SERVICES
DIMINISHING MARKET HIGH
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5. Threat of New Entrants
Huge License Fees to be paid upfront & High gestation
period
Entry of MVNOs & WiMAX operators
Spectrum Availability & Regulatory Issues
Infrastructure Setup Cost - High
Rapidly changing technology
LOW
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SWOT
Strengths
• Largest Telecom Player in India - ~80Mn, 22.6%
• Strategic Alliance with other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel
• Pan India Presence
• Strong Financials
Weakness
• Outsourcing of Core Systems
• Lack of emerging market investment opportunity
Source: CMIE Report NOV 08
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SWOT
Opportunities
• Bharti Infratel – Cutting Down cost in Rural area
• Match Box Strategy – Scale of Penetration
• Current Tele-Density – 30.6 is still low among developing countries
• Low Broadband Penetration, Rural Telephoney
Threats
• India centric – Major revenues from India
• Falling ARPU & AMOU
• Intense Competition & Shortage of Bandwidth
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Airtel – Strategy
MANTRA : Focus on Core Competencies and Outsource the rest!
Core Competencies
Product Innovation
VAS
Marketing and
Branding
Pricing
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Strategy
• Airtel partnered with leading players in telecommunication players across the globe.
• It has managed to work with the best of domain specialists globally and emerge as a world class entity.
• Partnerships include operational contracts with marquee vendors and strategic investors ranging from private equity investors to global telecom giants.
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Strategic partnerships/ Shareholders Capital
• Warburg Pincus – a celebrated PE investor held a stake for a substantial period of time and was instrumental in providing Airtel support in its early stages.
• Vodafone was a strategic investor in Airtel.
• Temasek – the Singapore based investor holds a considerable stake in it.
• Was also affiliated with Singapore Telecom.
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Outsourcing deals in 2004
• Ericsson was given the mandate to provide, manage and maintain the equipment as well as provide quality assurance in Airtel‘s then 13 mobile circles.
• IBM was given the mandate to handle the back office requirements of Airtel’s presence in India
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Operational Strategies.
• Higher emphasis on ARPU/min – stark contrast with other operators who concentrate on ARPU only.
• Aim to be become a one stop shop for all telecommunication services under the Bharti umbrella.
• Exploring opportunities in international markets.
• Hived off tower infrastructure into a separate entity.
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Performance till date
• Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened.
• It has managed to hold on to its leadership position inspite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone.
• Has coped well with regulatory changes.
• Continues to attract and delight customers.
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Future Strategies
• Translate its expertise in Indian markets to other emerging economies.
• This could call for acquisitions globally.
• Technology leadership is a must – Airtel must ensure that its reliance on GSM technology does not render it obsolete.
• Indian market inspite of being the worlds largest is still not matured. Opportunities abound in the hinterland which must be exploited.
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Growth Factors
Growth
Factors
Infrastructure Sharing
Managed Services
Enterprise Telecom
Rural Telephony
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Road Map – Growth Path
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VPN & VoIP
WiMAX
3G
2G/2.5G
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Airtel - Strategy
MANTRA : Focus on Core Competencies and Outsource the rest!
Core Competencies
Product Innovation
VAS
Marketing and
Branding
Pricing
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Thank You
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