Create a new opportunity
How we added to our brand
portfolio to diversify and grow…
A little background
• We started from an idea in 2003 as the
UK’s first fitness franchise, énergie fitness
clubs.
• We grew strongly and in 2006 had 20
clubs in our énergie fitness club network.
• Today we have four niche brands in the
area of fitness and wellbeing.
Fitness Clubs Active Consumers
• Diet clubs
• Fitness DVDs
• Home exercise
equipment
• Fitness classes
Penetration of untapped adult fitness market
• The original award winning énergie franchise
• Aimed at mixed gender market
• Primarily appealing to the de-conditioned user
• Offering our 6 Week Results Guarantee
• Mixed range of facilities
• From just 3,000 sq ft
Our full format Fitness club franchise...
Our clubs...
Our clubs...
Adrian & Mo
Our clubs...
Our clubs...
Friendly, quality clubs with flexible facility options..
Clubs can even include...
• Racquet sports
• Physiotherapy
• Beauty and tanning
• Hairdressing
• Bar
• Car wash...
Our clubs proudly promote the personal touch private ownership brings...
We work in our communities & transform lives...
Our strong marketing approach drives sales...
All was going well, when...
Fitness Clubs Active Consumers
• Diet clubs
• Fitness DVDs
• Home exercise
equipment
• Fitness classes
Penetration of untapped adult fitness market
2009 study by Abbey
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Our clubs are operated to a fixed model
based on the following drivers:
• Proven targeted marketing campaigns which
highlight our ‘low cost’ no contract
membership from £14.99 per month
• Online joining and smart use of technology
leading to reduced administration
• Reduced infrastructure costs through multi-
skilled workforce
• Tight operational cost controls
• A simple business model with minimal
competition
• On-brand
• Industry leading
• Multiple
browsers
• Streamlined
joining
• Compelling and
simple
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Fit4less has created
new opportunities...
• To date we have sold 48 Franchises
• We have 24 gyms open under franchise
• We have a VC lined up to fund the
opening of a managed division
• We’re in negotiations to open in Poland
and South Africa through Master
Franchising.
Thanks...
I’m happy to discuss brand diversification in your
business…
