Ethel Makila 21 November 2012
Beyond the scientific article Using social media as a tool for science communication
Outline
WHAT is Social media WHY use Social media HOW to use Social media
What is social media?
• Interactive platform
• Outreach channel
• Monitor conversations
• Connect with like minds
What is social media?
Facebook • Professional
networking
• Groups
• Events
• Surveys
• Fund raising
What is social media?
Blogging • Regular “log”
• Chronological
• Text, images, links to other related blogs/media
• Interactive
What is social media?
Twitter • Short
sentences
• Real-time
• Share links
• Trends
What is social media?
Slideshare • Upload • View • Comment • Connect • Download • Embed
What is social media?
News feeds • Headlines,
summaries, links
• Requires subscription • Send alerts
Why use social media?
• Wide reach
• Build credibility
• Connect with like minds
• Track news and trends
• Real-time engagement
• Easy to set up
• Free
Questions?
Thank You!