Download - Beyond Old White Men -- NextBank Asia 2013
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2013.04.16.
Beyond old, white men:
Marketing to the emerging generation of wealth owners.
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There’s a big opportunity out there.
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If we can get over our fixation on old white men.
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Agenda: The fixation. The opportunity. Three principles.
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Agenda: The fixation. The opportunity. Three principles.
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Banking is fixated on old white men.
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When it comes to money, old white men run deeper.
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Old white men are not just on our money. They run our money too.
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Banking is fixated on old white men.
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How do banks view the rest of us?
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STFU
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+
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High-rate mortgages among borrowers with good credit score.
6%
19%
21%
0%
5%
10%
15%
20%
25%
White Latino Black
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✔ Handbag theft insurance €200
✔ Roadside assistance hotline
✔ Handyman hotline
✔ Handbag theft insurance €400
✔ Roadside assistance hotline
✔ Handyman hotline
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Superficial. Biased. Condescending.
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Agenda: The fixation. The opportunity. Three principles.
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Last year Asia-Pacific became the largest region for HNWIs.
HNWI population by region, millions.
0.1
0.5 0.5
3.2 3.4 3.4
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Africa Middle
East
Latin
America
Europe North
America
Asia
Pacific
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Median age of millionaires.
54 USA
39 CHINA
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Gender of millionaires.
27% WOMEN
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The World’s largest opportunity.
$1.7tn
India’s GDP
$5.9tn
China’s GDP
$14.0tn
Female income
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Agenda: The fixation. The opportunity. Three principles.
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Principle #1: Treat me as an equal.
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Principle #2: Understand my culture.
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North America Asia
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North America Asia
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Principle #3: Go below the surface.
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Stanchart Breeze Future
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Stanchart x Wharton
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Stanchart x Wharton
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Stanchart x Wharton
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Connecting with the emerging generation of wealth owners.
Principle #1:
Treat me as an equal.
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Connecting with the emerging generation of wealth owners.
Principle #2:
Understand my culture.
Principle #1:
Treat me as an equal.
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Connecting with the emerging generation of wealth owners.
Principle #2:
Understand my culture.
Principle #3:
Go below the surface.
Principle #1:
Treat me as an equal.
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[email protected] HONG KONG
Shift.
Ground Flr 48 Tung Street
Sheung Wan
Hong Kong
BEIJING
Shift.
中国
北京市朝阳区东大桥SOHO尚都北塔
A座1205, 100020
SINGAPORE
Shift.
73A Duxton Road
089532
Singapore