Download - Betty Crocker: America's First Lady Of Food
![Page 1: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/1.jpg)
![Page 2: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/2.jpg)
![Page 3: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/3.jpg)
![Page 4: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/4.jpg)
![Page 5: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/5.jpg)
![Page 6: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/6.jpg)
![Page 7: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/7.jpg)
![Page 8: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/8.jpg)
![Page 9: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/9.jpg)
![Page 10: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/10.jpg)
![Page 11: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/11.jpg)
![Page 12: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/12.jpg)
![Page 13: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/13.jpg)
![Page 14: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/14.jpg)
![Page 15: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/15.jpg)
![Page 16: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/16.jpg)
THERE PRESENCE ACROSS DIFFERENT MEDIA CHANNELS ALSO TRIES TO INCREASE THE ENGAGEMENT WITH CUSTOMERS BY HELPING THEM IN THEIR KITCHEN
ENDEAVOURS
Their Ads also highlight the family element which is
associated with the brand Betty Crocker
https://youtu.be/V0ub6kcK4jwhttps://youtu.be/OoiydUw_qgc
![Page 17: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/17.jpg)
http://www.bettycrocker.com/
https://www.youtube.com/user/BettyCrockerTV https://twitter.com/bettycrocker?lang=en
INCREASING CUSTOMER ENGAGEMENT THROUGH
DIFFERENT CHANNELS
![Page 18: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/18.jpg)
![Page 19: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/19.jpg)
https://youtu.be/STuR40eiss4 https://youtu.be/BlUYD8qqtm8
![Page 20: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/20.jpg)
CONCLUSION
BETTY CROCKER’S different
Brand Elements relate
extremely well with the target
group. Also it has been
continuously evolving with the
changing customer Base ,
through the wide presence on
Social Media
![Page 21: Betty Crocker: America's First Lady Of Food](https://reader033.vdocuments.us/reader033/viewer/2022052514/58ee5d3d1a28abf96a8b4687/html5/thumbnails/21.jpg)
DISCLAIMER
This
Presentation has
been created by
Jasneet Kaur,
IIM Lucknow
during the PGP
Brand
Management
Course taught
by Professor
Sameer Mathur