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Industry Chatter SMX West 2013: Best Tweets on Technical SEO

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@ruthburr

“Leading cause of canonical problems? Parameters. Also look at mobile/global content. @davelloyd1 @vanessafox #SMX”




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@5le

“Slides from Technical SEO metrics at #SMX #12b http://www.slideshare.net/SchwartzEli/smx-2013-seo-technical-metrics”




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@ruthburr

“Webmaster tools shows you errors, server logs show you all response codes #SEO @vanessafox #smx #12b”




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@susby

“Use http://ow.ly/iLe73 to find 404s and analyze technical issues on your site. - Eli Schwartz of SurveyMonkey #smx #12B”




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@kentjlewis

“.@audette suggests checking out slides by @JColeman of @REI for insights on technical SEO for large sites. http://ow.ly/iQ62C #SMX”




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@ruthburr

“Prioritize your 404s: Which have the most links/traffic? Which are related so you can fix them easily? @davelloyd1 #SMX”




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@SamGSama

“Duplicate content isn't an issue with disclaimers unless it's longer than your actual content. Make it an image then! #SMX”




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@audette

“Pagination and crawling tips, my #smx presentation from this afternoon: http://t.co/vlUdgVzCxY”




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@ruthburr

“Tamper for Firefox: Tool to find full redirect path http://bit.ly/Tamper-Tool @surveymonkey #smx”




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@Casieg

“Canonicals can actually hurt you if you don't use the right canonical. #smx #12B”




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@kgriwert

“If a page isn't valuable to users, it won't be valuable from a technical #SEO perspective, suggests @SurveyMonkey #smx #12b #Content FTW”




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@ruthburr

“Before you start trying to fix things, you need to find out if you're under manual penalty or algorithmic update @rhea #SMX”




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@googleismybf

“Technical SEO tips: Fix your missing pages (restore/redirect urls), make sure your redirects are correct & fix broken canonicals. #smx #12b”




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@ruthburr

“Update internal 302s to 301s, and update internal 301s to direct links. @surveymonkey #smx”




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@kgriwert

“Look at simple #SEO metrics: Did I improve traffic? @RavenJon #smx #11b”




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@ruthburr

“Compare indexed pages vs. crawled pages in your server logs. What isn't being crawled and why? @vanessafox #SMX”




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@beebow

“Rhea's two cents: regardless of the situation, if you're seeing a drop, if you do nothing, you will get nothing in return. @rhea #SMX #13B”




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@googleismybf

“Fixing technical issues is better for your SEO than getting good link ~Eli Schwartz of @surveymonkey #smx #12b”




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@kgriwert

“Don't accidentally block Google! Fetch as Googlebot to make sure @google sees what you want it to see #smx #14b”




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@ruthburr

“Once hackers get into your system it's hard to get them out. Use Fetch as Googlebot to see what Google sees. @mattcutts #SMX”




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@Casieg

“Hacking can happen to anyone - Nothing you can do about it but keep your site patched & software up to date @mattcutts #smx #14B”




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@kgriwert

“Traffic dips aren't always because of some furry animal @Google ... it could be a technical #SEO issue #smx #12b”

We find it’s usually a site issue, unless you’re have a poor linking strategy




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@ruthburr

“Canonicals are like sugar: they make things nice & sweet but too much can rot your teeth and make you fat @surveymonkey #smx”




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@kgriwert

“#smx #13b The big @Google updates are massive shock, small updates may be noticed by a few - but they can all have marketing impact”




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@triggerfinger

“Video: Fascinating Panel On Google's Search Policy: http://ow.ly/iOcLh #smx”




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@lookadoo

“The search engines are experiencing with results, constantly. Stop focusing on ranking & watch your data. @DuaneForrester. #SMX”




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@ruthburr

“Look at server logs to see if you're serving session IDs. Sometimes they get issued if ppl don't have cookies. @vanessafox #SMX”




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@ruthburr

“If the amount of site errors goes up, the amount of pages crawled will go down. Fix that stuff! @vanessafox #SM”

This is especially important for sites that

launch new pages/products daily




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@kgriwert

“Crawl errors: Run a site: search and include the phrase "Page Not Found" #QuickInsight @vanessafox #smx #11b”




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@kgriwert

“Look at your server log: What's being crawled? How long are search engines spending on various pages? #smx #11b”




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@KoMarketing

“A sitemap will not improve your rankings but when you submit it, it will show errors (WMT) @rhea #smx #11B”

Every URL in your sitemap must return a 200 status code




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@jennita

“The @SEOmoz search ranking factors mentioned by @davelloyd1 #SMX http://www.seomoz.org/article/search-ranking-factors ”




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@ruthburr

“Canonicalization matters: an efficient crawl increases total pages crawled/indexed, great for long tail @vanessafox #SMX”




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@greggifford

“Are the right pages being crawled? Google Webmaster Tools, Bing Webmaster Tools and Server logs #smx 12B”




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@AkvileHarlow

“Pay attention to details. Get the basics covered. Crawlability, site structure, on-page, content, links and social. #smx”




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@ruthburr

“Browse your site w/o Javascript and CSS to find hidden links suddenly appearing/disappearing. http://bit.ly/devel-plugin @surveymonkey #smx”




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@SamGSama

“Make sure u know the history of domain name that you buy. Sometimes they used to be spammer sites & u may get blocked. @DuaneForrester #SMX”




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@CarrieHill

“Don't go for home runs all the time, small technical easier fixes can make a huge difference @davelloyd1 #12b #smx”




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@ruthburr

“Canonicalization matters: make sure all the links are pointing to the same place for max juice @vanessafox #SMX”




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@kgriwert

“.@SurveyMonkey says duplicate #content hits in unexpected ways: www versus non www - index page does not redirect to the root #smx #12b”




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@ruthburr

“Drill into causation: If you can PROVE that X caused Y you have more power to fix it internally @davelloyd1 #SMX”




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@AmyVernon

“#SMX #23b Relevance signals: IR signals, bounce rate, time on site, # of page views, add-to-cart rate, conversion rate @ashutoshg”




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@Casieg

“Canonicalization allows you to consolidate all the value from the different pages into one page @vanessafox #smx #12B”

Download - Best SMX West 2013 Tweets on Technical SEO from SEOinhouse.com

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