Best Practices for Using Data to Grow Enrollment
Michael TaftRob Spence
Zeolean KinardBecky McIntosh
Data, Data, Everywhere…
• Applicants, monthly, grids, line graphs
• Enrollment Reports – Daily– New, Returning, Type– Major, Bio-Demo– 1 year comparison, 5 year comparison– FAFSA – Yes, No
Best PracticeDon’t Pop Popcorn!
The number of reports doesn’t necessarily provide the information to answer the question.
The information must be meaningful.
“Popping Popcorn”Teresa Farnum
Information Hungry • Program completion rates of developmental students vs. college
ready students
• Success of those who place in developmental vs. those who take developmental
• What are the gatekeeper courses for the college and for each program
• Course withdrawal rates based on – Schedule type– Part of term
Challenges• Many questions
• Transform data into something meaningful
• Limited staff to provide data
Search for a solution
• Easy access to the information• Empower the end user with Knowledge– Transform data into information • Discovery of meaningful patterns• Analysis of cohorts• Measure effectiveness
Data
Information
Knowledge
Consider the data sources outside your student information system that may
provide valuable information.
Best Practices
Objectives of a solution
• Increase enrollment, retention, completion
• Leverage data in Banner
• Integrate data from outside sources
• Evaluate effectiveness of interventions
• Breakdown information silos
• Project Team• Data Quality Team• Workgroups
• Retention Team• Data Standards Team
The PTC Journey Has Begun…
• Data Quality is critical…..
• Maintain data standards
• Implications of business process changes
Best Practices
Reminder
• Ease of use, information in the hands of the end user
– Ability to drill down, bring in different variables/dimensions
– Discover patterns
Best Practices
• Proactively Intervene • Advise comprehensively• Link services to retention, graduation• Eliminate data silos• Empower end users
Contact Information
Michael TaftCEO, Zogotech
Rob SpenceSoftware Engineer, Zogotech
Zeolean KinardPTC
(864) [email protected]