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Google+ Best Practices to building and growing
a Google+ community
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Martin Shervington
Community Manager,
‘Plus Your Life’ and
‘Plus Your Business’
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Part 1 - Using Google+ Profile or Pages to build a
community first
Part 2 - Creating and running a ‘Google+ community’
Part 3 - Connecting and engaging with community
members
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Part 1
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Google+ Profile or a Page?
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The basics of engagement on Google+
+1s
Comments
Shares
Emails
Conversations on Hangouts/Video Calls
Video Messages
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Build opt in lists
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Or you can build a circle
this way...
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Notify them for key content
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How to build up your network with people who matter most
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Part 2
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Creating your own community
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Choosing Public
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Choosing Private
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Created by...
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Add a logo
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Set up guidelines: A
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Set up guidelines: B
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When you launch, make a few
posts to set the scene
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Ten Tips to awesome Community
Management!
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1. Welcome new members!
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2. Act on any spam that happens to get
through the filters
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3. Promote ‘good people’ to moderators to help
out
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4. Use Pinnable posts
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5. Instead of answering questions ‘privately’ ask people
to drop them into the community, this enables other
members to contribute
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6. Consider reviewing your community categories once in
a while.
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7. Create circles of engagers for the community
members.
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8. When people ask questions, do you deliver them the
resources they need?
Tip: Create a resource list that you can bespoke each
time.
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9. Consider closing the doors...
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10. Understand how notifications work!
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Part 3
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Look at:
1. Daily posts
2. Running events inc.
a) hangouts
b) hangouts-on-air
3. Rewarding your top engagers
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Once you are established, look to invite in
influencers as moderators in the community.
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Finally...know that the more you put in, the
more you will get out of running the
community.
Passion matters!