![Page 1: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/1.jpg)
Moving at the new speed of the market: Benchmarking your digital readiness with real-world data
![Page 2: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/2.jpg)
Bryan KirschnerApigee
Brian PaganoApigee
Max FurmanovAccenture
![Page 3: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/3.jpg)
Bryan KirschnerApigee
Brian PaganoApigee
Max FurmanovAccenture
dozens
hundreds
thousands
![Page 4: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/4.jpg)
Benchmarking the new world competitive environment…
![Page 5: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/5.jpg)
2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E
PC Phone/Tablet IOT/Wearables Data (GB)
Ratio of 1 device + 1 GB of data per human worldwide
Source: Apigee Institute analysis of multiple data sources including IDC, World Bank, United Nations, BI Intelligence, Kleiner-Perkins
Ind
ex
Figure scaled to 1:1
Fast-growing “digital shadow” of devices & data
![Page 6: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/6.jpg)
2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E
PC Phone/Tablet IOT/Wearables Data (GB)
Ratio of 1 device + 1 GB of data per human worldwide
Source: Apigee Institute analysis of multiple data sources including IDC, World Bank, United Nations, BI Intelligence, Kleiner-Perkins
Ind
ex
Figure scaled to 1:1
Fast-growing “digital shadow” of devices & data
Estimated change in 1K Mbps bandwidth / $1 USD
![Page 7: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/7.jpg)
Digital leaders beating digital laggards
New Products
& Services
Market Share
Gross Revenue
Customer Satisfaction
Leaders: top 2 quartiles on Apps, APIs &
Data AnalyticsOutperformed a lot Outperformed a little
Laggards: bottom 2 quartiles on Apps, APIs & Data AnalyticsOutperformed a lot Outperformed a little
Comparison of company's performance to others in the sector over last 12 months
Margin0
25
50
75
100
3110
24 1337
15 2812 23 11
Perc
enta
ge
Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321
![Page 8: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/8.jpg)
Battle to turn digital capabilities into competitive advantage
Digital Leaders
Digital Laggards
Market Leaders
Market Laggards
31%
34%
15%
19%
11%
Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321
Distribution of 1,000+ large companies 2013-2014
![Page 9: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/9.jpg)
How do you move up & right?
![Page 10: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/10.jpg)
Business leadership
• C-Suite declaration of digital transformation & accountable C-level leader• Enterprise-level KPIs established for digital impact • Create ways to monetize data and services
![Page 11: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/11.jpg)
Think Bigger: 4 Strategic Objectives to identify
Opportunities Beyond Direct Monetization
Copyright © 2014 Accenture All rights reserved.
Enablement of broader digital strategy will bring better and new experiences to customers
Direct monetization is transactional and confining to existing business models
![Page 12: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/12.jpg)
1. Ubiquitous Customer Experience
• Anytime & anywhere• Consistent while channel-appropriate experience• Abstraction from irrelevant internal decisions
Copyright © 2014 Accenture All rights reserved.$€
Broaden customer base Reduce customer attrition Lower cost to serve through better
self service
![Page 13: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/13.jpg)
2. Industrialized Operations
• Next generation controls• Real-time optimization• Automation & Dynamic adjustment• “Free developers”
Copyright © 2014 Accenture All rights reserved.$€
Reduce operating costs Accelerated time to market
![Page 14: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/14.jpg)
3. Big[ger] Data
• Big Data = correlating information within your enterprise• Bigger Data = correlating information across enterprises• Better customer insight & tailored services
Copyright © 2014 Accenture All rights reserved.$€
Targeted marketing Data monetization
![Page 15: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/15.jpg)
4. Innovation
• Become part of others’ value chain• Grow business at the edge, around traditional core• Spur innovation from outside, access new resources
Copyright © 2014 Accenture All rights reserved.$€
New revenue channels through service monetization
![Page 16: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/16.jpg)
Copyright © 2014 Accenture All rights reserved.
Offering Products & Services
Enable Larger Value Chain
BecomeA Platform
Digital Capability
Revenue C
hann
els
Moving Up Value Chain
![Page 17: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/17.jpg)
Technology leadership
• “Cloud first” approach• “Outside in” mind shift• Master two-speed IT: “first gear” for maintaining systems of record & “top
gear” for delivering systems of engagement at the pace of the market
![Page 18: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/18.jpg)
Systems of engagement• Experimentation• Differentiation• Speed, Agility
• Well-defined• Commoditized• Stability, Efficiency
Systems of record
![Page 19: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/19.jpg)
Apps
ESB, SOA,App Servers,Databases
APIs Backends
![Page 20: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/20.jpg)
Aim big and (re)architect to move fast
![Page 21: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/21.jpg)
What stands in the way?
![Page 22: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/22.jpg)
What stands in the way?yourX^
![Page 23: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/23.jpg)
Love APIs? Help Write the Book
• Request invitation to Getting Digital Insiders:
email to [email protected]
• @sramji @bryan_kirschner
A project of the Apigee InstituteComing September 2015
#gettingdigitalbook
![Page 24: Benchmarking Digital Readiness: Moving at the Speed of the Market](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c5e7e44a795952658b45b1/html5/thumbnails/24.jpg)
Thank you