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BREWERS’ RESOURCE DIRECTORYBRD2013-2014
BENCHMARKING AND BESTPRACTICES
SURVEY RESULTS• BREWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT • BREWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT • BREWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT • BREWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT
BREWERSASSOCIATION.ORG 107
Benchmarking and Best Practices Survey Results
BENCHMARKING AND BESTPRACTICES SURVEY RESULTS
The Brewers Association (BA) conducted a comprehensive survey of America’s craft brewers to establish and share industry benchmarks and best
practices. This survey was developed in response to BA member requests for hard data that they could use to measure their businesses and in turn make
them more efficient and successful.
2012 survey questions were revised slightly from the 2010 edition; importantly, the 2012 survey now includes the BA salary survey as well. Results were
compiled and aggregated by BA staff. The results provide a valuable set of tools specific to America’s small and independent craft brewers.
This section contains the highlights of the 2012 survey and newly a sampling of the BA salary survey results. Remaining data and more detailed in-depth
salary information will be available in the Members-Only section of BrewersAssociation.org.
Thank you to all who participated and may you find value in these results to help you grow with the industry. This is, indeed, an exciting time to be part of
the craft beer community!
Sincerely,
Paul Gatza
Brewers Association
Kristi Switzer
Brewers Publications
Chris Swersey
Technical Brewing Projects Coordinator
Benchmarking and Best Practices Survey Results
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Benchmarking and Best Practices Survey Results
108 2013-2014 BREWERS’ RESOURCE DIRECTORY
Key
Anonymity The Brewers Association places great value on the anonymity of survey respondents. Many survey questions were of
a highly sensitive nature. Not all respondents chose to answer all questions. The answers to questions with very low
participation rates are shown with less detail (for example, not broken down by region, or not organized by company
size), or may be shown on a per barrel basis (based on 2011 reported production) in order to protect the identity of
the companies that answered these questions. The answer u/r (“unreported”), indicates an answer that is not provided
in order to protect the anonymity of survey respondents.
Bonus For purposes of this survey, “Bonus” includes all non-wage compensation such as bonus, profit sharing, commissions,
tips, etc.
Brewery Production For purposes of this survey, these are Brewmaster/Head Brewers, Shift Brewers, Cellarmen, QA/QC/Sensory, Lab and
Employees R&D employees.
Brewpub The Brewers Association defines a brewpub as follows: A restaurant-brewery that sells 25% or more of its company-
owned production onsite. The beer is brewed primarily for sale in the restaurant and bar. The beer is often dispensed
directly from the brewery’s storage tanks. Where allowed by law, brewpubs often sell beer “to go” and/or distribute to
off site accounts.
Brewpub Sizes Brewpubs were grouped based on their reported 2011 production figures in US Barrels. Groups were chosen in order
to even out the number of responses within each size group. Many answers to survey questions are published on a
per barrel basis, making identification of individual respondents impossible. Brewpubs with more than one location
were given the option of answering questions in aggregate form, or based on average value per store values. Unless
otherwise noted, survey answers are reported on a per store basis.
Full-Time Employee For purposes of this survey, full-time employees are those working >30 hours per week or salaried. Full-time employee
compensation reported as hourly wages was converted to a yearly figure by multiplying the reported hourly wage by
1,560 (52*30).
Max The largest value among all responses
Mean The “average” value of survey responses to a given question. The total of all responses given, divided by the number
of responses
Median The “middle” response. An equal number of larger and smaller values were given as responses
Min The smallest value among all responses
Mode The most common answer to a question
Non-Production, Sales For purposes of this survey, these are Owners/Proprietors, Professional Services (Accounting, Legal, Engineering,
and Marketing Employees other), Administrative, Sustainability, HR, PR, other, Marketing/Advertising/Sales Managers or Staff, Material
Ordering/Order Fulfillment/Warehouse/Logistics/Maintenance/All Others
Part-Time Employee For purposes of this survey, full-time employees are those working <30 hours per week or salaried. Part-time employee
compensation reported as hourly wages was converted to a yearly figure by multiplying the reported hourly wage by
780 (52*15).
Production Brewery A production brewery, contract brewing company or alternating proprietorship that is not a brewpub.
Production Brewery Sizes Production breweries were grouped based on their reported 2011 total production figures in US Barrels. Group
volume breaks were chosen in order to roughly even out the number of responses within each size group. The largest
category of production breweries (with 2011 production >50,000 US Barrels) contained the smallest number of
responses. In order to maintain the confidentiality of individual respondents, answers within this group are often
published as an entire group, with less detail than other groups. Many answers to survey questions are published on
a per barrel basis, making identification of individual respondents impossible. All production brewery respondents
entered their information in aggregate form.
Respondents The survey included US craft brewers as defined by the Brewers Association. Datasets that did not include 2011
production data were removed. 288 total datasets were included in the analysis.
Benchmarking and Best Practices Survey Results
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Benchmarking and Best Practices Survey Results
Midwest Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin
Mountain West Arizona, Colorado, Nevada, New Mexico, Utah, Wyoming
Northeast Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, Wash-ington DC, West Virginia
Paci�c California, Hawaii
Paci�c NW Alaska, Idaho, Montana, Oregon, Washington
South Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas
Regions For the purposes of this survey, states were assigned to generally accepted definitions of regions, with a few exceptions that allowed
for more even numbers of responses among the regions. Regions are usually tabulated alphabetically.
Midwest Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin
Mountain West Arizona, Colorado, Nevada, New Mexico, Utah, Wyoming
Northeast Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island,
Vermont, Virginia, Washington DC, West Virginia
Pacific California, Hawaii
Pacific NW Alaska, Idaho, Montana, Oregon, Washington
South Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas
Restaurant Employees For purposes of these survey, these are grouped as Chefs/Kitchen Managers (back-of-house), Wait Staff and Bar Managers
(front-of-house), Cooks, Dishwashers, other (back-of-house), Wait Staff, Bar Staff, Bussers, Host-Greeters, other (front-of-
house).
Salary/Hourly Wages For purposes of this survey, salary/hourly wages consists of base compensation paid to employees, not including bonus, profit
sharing, comissions, tips, etc.
Benchmarking and Best Practices Survey Results
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Package and draught SaleS1. draught, Bottled and canned Volume Sales Proportion
Brewpub companies, 2011 Production
0%
20%
40%
60%
80%
100%
1-500 bbl 501-1000 bbl >1000 bbl All Brewpub Companies
15%15.3%14%
n/a
13.1%
19.4%
5.8%1.5%
95%
87%
98%100%
Average % of Volume as Draught Sales Average % of Volume as Bottled SalesAverage % of Volume as Canned Sales
Production Breweries, 2011 Production
0%
20%
40%
60%
80%
100%
Multiple Brewing Shifts Multiple Packaging Shifts
27%
63%
82%
100%
46%
100%
17%
69%
5%10%
1-1000 bbl 1001-7500 bbl 7501-50000 bbl >50000 bbl All Production Breweries
0%
20%
40%
60%
80%
100%
1-1000 bbl 1001-7500 bbl 7501-50000 bbl >50000 bbl All Production Breweries
27%
n/a
26%
32%
3%
47%
63%
51%
40%
46%
59%
37%
48%
61%
75%
Average % of Volume as Draught Sales Average % of Volume as Bottled SalesAverage % of Volume as Canned Sales
Note: For all breweries reporting draught, bottle and can volume sales proportions in this survey, total volume sales percentages were 38.8%, 58.9% and 2.3% respectively.
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2. % of draught Sales On-Site
Brewpub companies, 2011 Production
0%
20%
40%
60%
80%
100%
1-500 bbl 501-1000 bbl >1000 bbl All Brewpub Companies
100%100%100%100%
25%25%
65%
40%
88%
76%
92%93%
Average % of Draught Volume On-SiteMinimum % of Draught Volume On-SiteMaximum % of Draught Volume On-Site
Production Breweries, 2011 Production
0%
20%
40%
60%
80%
100%
Multiple Brewing Shifts Multiple Packaging Shifts
27%
63%
82%
100%
46%
100%
17%
69%
5%10%
1-1000 bbl 1001-7500 bbl 7501-50000 bbl >50000 bbl All Production Breweries
0%
20%
40%
60%
80%
100%
1-1000 bbl 1001-7500 bbl 7501-50000 bbl >50000 bbl All Production Breweries
26.8%
n/a
25.7%
32.1%
3%
46.7%
62.7%
50.6%
39.5%
45.7%
59%
37%
48%
61%
75%
Average % of Volume as Draught SalesAverage % of Volume as Bottled SalesAverage % of Volume as Canned Sales
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3. Proportion of draught Beer Volume Sales By Format
Brewpub companies,
2011 Production # respondents Bulkhalf Barrel or 13.2
gal keg Qrtr Barrel keg Sixth Barrel Other
1-500 bbl 15 92.0% 28.5% 6.9% 25.8% n/a
501-1000 bbl 19 86.5% 26.5% 4.9% 11.7% 21.2%
>1000 bbl 17 71.7% 35.8% 9.3% 8.7% n/a
All Brewpub
Companies51 83.1% 30.7% 7.6% 13.5% 21.2%
Production Breweries,
2011 Production # respondents Bulkhalf Barrel or 13.2
gal keg Qrtr Barrel keg Sixth Barrel Other
1-1000 bbl 30 63.5% 53.8% 17.5% 31.9% n/a
1001-7500 bbl 31 42.6% 64.0% 9.2% 27.4% 5.0%
7501-50,000 bbl 31 20.8% 75.0% 10.2% 26.5% 0.4%
>50,000 bbl 6 3.6% 84.8% 7.8% 11.8% 0.7%
All Production
Breweries98 47.2% 66.5% 12.1% 27.5% 1.2%
Note: Other included cask(4), and 3 other unspecified formats
4. growler Volume Sales as % of total draught Beer Volume Sales
Brewpub companies, 2011 Production
respondents reporting growler Sales average growler Volume % Minimum growler Volume % Maximum growler Volume %
1-500 bbl 43% 5.8% 1.2% 10.8%
501-1000 bbl 41% 10.2% 0.9% 28.6%
>1000 bbl 26% 6.7% 0.2% 20.0%
All Brewpub Companies 36% 8.2% 0.2% 20.0%
Production Breweries, 2011 Production
respondents reporting growler Sales average growler Volume % Minimum growler Volume % Maximum growler Volume %
1-1000 bbl 26% 7.9% 1.2% 27.4%
1001-7500 bbl 33% 8.5% 0.9% 29.6%
7501-50,000 bbl 40% 2.7% 0.2% 8.3%
>50,000 bbl 38% 0.8% 0.1% 2.1%
All Production Breweries 33% 5.8% 0.1% 2.1%
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5. Proportion of companies using Various 12 Ounce Bottle Formats
Brewpub companies,
2011 Production
# respondents using any 12
oz Bottles
% Packaging respondents using any 12
oz Bottles 6-12 oz 12-12 oz12-12 oz Variety Pk 24-12 oz
24-12 oz Variety Pk
Other 12 oz Format
1-500 bbl 0 0% n/a n/a n/a n/a n/a n/a
501-1000
bbl0 0% n/a n/a n/a n/a n/a n/a
>1000 bbl 2 33% 50% 0% 50% 0% 0% 50%
All Brewpub
Companies2 18% 50% 0% 50% 0% 0% 50%
Production Breweries,
2011 Production
# respondents using any 12
oz Bottles
% Packaging respondents using any 12
oz Bottles 6-12 oz 12-12 oz12-12 oz Variety Pk 24-12 oz
24-12 oz Variety Pk
Other 12 oz Format
1-1000 bbl 5 42% 20% 0% 0% 60% 0% 20%
1001-7500
bbl12 46% 33% 8% 0% 67% 0% 0%
7501-
50,000 bbl27 93% 56% 37% 33% 67% 11% 7%
>50,000 bbl 8 100% 63% 38% 25% 75% 0% 13%
All
Production
Breweries
52 69% 48% 27% 21% 67% 6% 8%
6. average total Volume (bbl) Sold In Various 12 Ounce Bottle Formats
Brewpub companies,
2011 Production
# respondents using any 12 oz
Bottles 6-12 oz 12-12 oz12-12 oz Variety
Pk 24-12 oz24-12 oz Variety
PkOther 12 oz
Format
1-500 bbl 0 0 0 0 0 0 0
501-1000 bbl 0 0 0 0 0 0 0
>1000 bbl 2 600 0 200 0 0 30
All Brewpub
Companies2 600 0 200 0 0 30
Production Breweries, 2011
Production
# respondents using any 12 oz
Bottles 6-12 oz 12-12 oz12-12 oz Variety
Pk 24-12 oz24-12 oz Variety
PkOther 12 oz
Format
1-1000 bbl 5 500 0 0 4235 0 2500
1001-7500 bbl 12 3034 540 0 24538 0 0
7501-50,000
bbl27 377173 307950 163551 710870 3360 7100
>50,000 bbl 8 142442 83021 4835 201627 0 192
All Production
Breweries52 523149 391511 168386 941270 3360 9792
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7. % of total Bottled Volume Sold In Various 12 Ounce Bottle Formats
Brewpub companies,
2011 Production
# respondents using any 12 oz
Bottles 6-12 oz 12-12 oz12-12 oz Variety
Pk 24-12 oz24-12 oz Variety
PkOther 12 oz
Format
1-500 bbl 0 n/a n/a n/a n/a n/a n/a
501-1000 bbl 0 n/a n/a n/a n/a n/a n/a
>1000 bbl 2 75.0% n/a 25.0% n/a n/a 100.0%
All Brewpub
Companies2 75.0% n/a 25.0% n/a n/a 100.0%
Production Breweries,
2011 Production
# respondents using any 12 oz
Bottles 6-12 oz 12-12 oz12-12 oz Variety
Pk 24-12 oz24-12 oz Variety
PkOther 12 oz
Format
1-1000 bbl 5 100.0% n/a n/a 100.0% n/a 71.4%
1001-7500 bbl 12 79.3% 32.9% n/a 90.4% n/a n/a
7501-50,000
bbl27 75.9% 17.6% 12.8% 54.2% 5.6% 31.7%
>50,000 bbl 8 67.0% 22.1% 4.9% 39.1% n/a 3.8%
All Production
Breweries52 75.6% 19.7% 11.3% 63.8% 5.6% 34.7%
8. Proportion of companies using Various 22 Ounce Bottle Formats
Brewpub companies,
2011 Production
# respondents using any 22 oz
Bottles
% Packaging respondents using any 22 oz Bottles 1-22 oz 12-22 oz
12-22 oz Variety Pk Other 22 oz Format
1-500 bbl 1 100% 100% 0% 0% 0%
501-1000 bbl 4 100% 25% 25% 0% 50%
>1000 bbl 4 67% 50% 25% 0% 50%
All Brewpub
Companies9 82% 44% 22% 0% 44%
Production Breweries,
2011 Production
# respondents using any 22 oz
Bottles
% Packaging respondents using any 22 oz Bottles 1-22 oz 12-22 oz
12-22 oz Variety Pk Other 22 oz Format
1-1000 bbl 8 67% 25% 88% 13% 0%
1001-7500 bbl 17 65% 12% 76% 0% 29%
7501-50,000 bbl 18 62% 17% 67% 0% 22%
>50,000 bbl 7 88% 0% 86% 0% 57%
All Production
Breweries50 67% 14% 76% 2% 26%
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9. average total Volume (bbl) Sold In Various 22 Ounce Bottle Formats
Brewpub companies, 2011 Production
# respondents using any 22 oz Bottles 1-22 oz 12-22 oz 12-22 oz Variety Pk Other 22 oz Format
1-500 bbl 1 7 0 0 0
501-1000 bbl 4 35 15 0 20
>1000 bbl 4 13 5000 0 51
All Brewpub
Companies9 55 5015 0 70
Production Breweries, 2011 Production
# respondents using any 22 oz Bottles 1-22 oz 12-22 oz 12-22 oz Variety Pk Other 22 oz Format
1-1000 bbl 8 27 2450 20 0
1001-7500 bbl 17 1153 9512 0 2235
7501-50,000 bbl 18 7553 46446 0 6180
>50,000 bbl 7 0 74904 0 1755
All Production
Breweries50 8733 133312 20 10170
10. % of total Bottled Volume Sold In Various 22 Ounce Bottle Formats
Brewpub companies, 2011 Production
# respondents using any 22 oz Bottles 1-22 oz 12-22 oz 12-22 oz Variety Pk Other 22 oz Format
1-500 bbl 1 100.0% n/a n/a n/a
501-1000 bbl 4 100.0% 100.0% n/a 100.0%
>1000 bbl 4 83.3% 100.0% n/a 66.7%
All Brewpub
Companies9 91.7% 100.0% n/a 83.3%
Production Breweries, 2011 Production
# respondents using any 22 oz Bottles 1-22 oz 12-22 oz 12-22 oz Variety Pk Other 22 oz Format
1-1000 bbl 8 75.0% 76.9% 40.0% n/a
1001-7500 bbl 17 17.5% 84.0% n/a 80.0%
7501-50,000 bbl 18 25.0% 23.4% n/a 14.9%
>50,000 bbl 7 n/a 23.0% n/a 3.0%
All Production
Breweries50 37.1% 53.9% 40.0% 36.3%
Note: Other packages included 750 mL bottles(13 companies), 3 liter bottles (2 companies), 5 liter bottles, 1.5 liter bottles, 500 ml bottles, 375 ml bottles, 200 ml bottles.
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11. companies using 12 oz and 16 oz cans, and Various Formats
Brewpub companies,
2011 Production
total respondents using 12 oz
cans
total respondents using 16 oz
cans
companies using 6-12 oz
cans
companies using 12-12 oz
cans
companies using 24-12 oz
cans
companies using 4-16 oz
cans
companies using 16 oz cans In unspecified
Format
>501 bbl 2 1 1 0 1 1 0
All Brewpub
Companies2 1 1 0 1 1 0
Production Breweries,
2011 Production
total respondents using 12 oz
cans
total respondents using 16 oz
cans
companies using 6-12 oz
cans
companies using 12-12 oz
cans
companies using 24-12 oz
cans
companies using 4-16 oz
cans
companies using 16 oz cans In unspecified
Format
1-7500 bbl 8 0 4 4 3 0
7501-50,000
bbl7 2 3 3 1 2 0
All Production
Breweries15 2 7 7 4 2 1
12. average total Volume (bbl) Sold In Various can Formats
Brewpub companies,
2011 Production# respondents using any cans 6-12 oz 12-12 oz 24-12 oz 4-16 oz Other 16 oz
>500 bbl 3 154 0 800 122 0
All Brewpub
Companies3 154 0 800 122 0
Production Breweries,
2011 Production# respondents using any cans 6-12 oz 12-12 oz 24-12 oz 4-16 oz Other 16 oz
1-7500 bbl 8 4907 1060 635 0 0
7501-50,000 bbl 8 9249 2048 3563 4170 708
All Production
Breweries16 14156 3108 4198 4170 708
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13. % of total Packaged Volume (Bottle plus can Volume Sales) Sold In Various can Formats
Brewpub companies,
2011 Production# respondents using any cans 6-12 oz 12-12 oz 24-12 oz 4-16 oz Other 16 oz
All Brewpub
Companies*3 100.0% n/a 93.8% 69.0% n/a
Production Breweries,
2011 Production# respondents using any cans 6-12 oz 12-12 oz 24-12 oz 4-16 oz Other 16 oz
1-1000 bbl 1 n/a n/a 100.0% n/a n/a
1001-7500 bbl 7 52.9% 12.0% 19.3% n/a n/a
7501-50,000 bbl 8 13.3% 5.1% 42.4% 44.0% 15.1%
All Production
Breweries*16 35.9% 9.0% 45.3% 44.0% 15.1%
Notes: *Of those respondents reporting can volume.
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14. Packaged Beer Sales trenda. Packaged Beer Sales trend by BBl
Brewpub companies, 2011 Production 2009 Sales (BBl) 2010 Sales (BBl) 2011 Sales (BBl) 2012 Sales (BBl)
1-500 bbl 55 65 65 75
501-1000 bbl 16 36 46 170
>1000 bbl 163 421 1175 2250
All Brewpub Companies 58 136 330 678
Production Breweries, 2011 Production 2009 Sales (BBl) 2010 Sales (BBl) 2011 Sales (BBl) 2012 Sales (BBl)
1-1000 bbl 82 137 184 655
1001-7500 bbl 585 945 1492 2362
7501-50,000 bbl 8868 10955 14277 18880
>50,000 bbl 111094 118987 133649 151975
All Production Breweries 19581 21775 25541 30565
b. Packaged Beer Sales trend by %
Brewpub companies, 2011 Production
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two Year trend
2012 (Projected) vs. 2011 One Year trend
2012 (Projected) vs. 2010 two Year trend
1-500 bbl 0% 18% 15% 15%
501-1000 bbl 26% 181% 272% 369%
>1000 bbl 179% 623% 91% 434%
All Brewpub Companies 143% 473% 105% 399%
Production Breweries, 2011 Production
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two Year trend
2012 (Projected) vs. 2011 One Year trend
2012 (Projected) vs. 2010 two Year trend
1-1000 bbl 34% 124% 256% 379%
1001-7500 bbl 58% 155% 58% 150%
7501-50,000 bbl 30% 61% 32% 72%
>50,000 bbl 12% 20% 14% 28%
All Production Breweries 17% 30% 20% 40%
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15. Production Brewery Packaged Beer Sales trend By region (1,001-7,500 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 613 766 1205 1870 57% 97% 55% 144%
Mountain
West575 1323 3015 5233 128% 424% 74% 296%
Northeast 1075 1346 3946 4811 193% 267% 22% 257%
Pacific 133 737 1102 1700 50% 729% 54% 131%
Pacific NW 640 798 984 1839 23% 53.7% 87% 130%
South 313 553 982 2058 78% 213.3% 110% 272%
All Regions 585 945 1492 2362 58% 155.1% 58% 150%
16. Production Brewery Packaged Beer Sales trend By region (7,501-50,000 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 6302 9076 13350 21764 47% 112% 63% 140%
Mountain
West3383 4582 7441 9773 62% 120% 31% 113%
Northeast 26722 31557 37667 44274 19% 41% 18% 40%
Pacific 5269 6094 7714 11946 27% 46% 55% 96%
Pacific NW 13975 15427 18414 19750 19% 31.8% 7% 28%
South 6485 8528 11479 15300 35% 77.0% 33% 79%
All Regions 8868 10955 14277 18880 30% 61.0% 32% 72%
17. Production Brewery Packaged Beer Sales trend By region (>50,000 BBl 2009 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Pacific 207417 220408 242941 270498 10% 17% 11% 23%
Pacific NW 65406 71356 83754 99577 17% 28.1% 19% 40%
All Regions 111094 118987 133649 151975 12% 20.3% 14% 28%
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18. draught Beer Sales trend
Brewpub companies,
2011 Production
2009 Sales (BBl)
2010 Sales (BBl)
2011 Sales (BBl)
2012 Sales (BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
1-500 bbl 381 380 355 375 -6% -7% 6% -1%
501-1000
bbl619 657 721 814 10% 16% 13% 24%
>1000 bbl 1655 1838 2047 2205 11% 24% 8% 20%
All Brewpub
Companies857 926 1010 1105 9% 18% 9% 19%
Production Breweries,
2011 Production
2009 Sales (BBl)
2010 Sales (BBl)
2011 Sales (BBl)
2012 Sales (BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
1-1000 bbl 196 227 292 402 29% 49% 38% 77%
1001-7500
bbl757 1140 1594 2472 40% 111% 55% 117%
7501-
50,000 bbl6798 8527 10628 13627 25% 56% 28% 60%
>50,000 bbl 52723 55539 61565 67309 11% 17% 9% 21%
All
Production
Breweries
9639 10896 12728 15076 17% 32% 18% 38%
19. Brewpub company draught Beer Sales trend By region (1-500 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 484 466 329 343 -30% -32% 5% -26%
Mountain
West150 150 250 300 67% 67% 20% 100%
Pacific 492 473 506 525 7% 3% 4% 11%
Pacific NW 397 406 439 460 8% 10.6% 5% 13%
South 442 483 477 500 -1% 7.9% 5% 4%
All Regions 381 380 355 375 -6% -6.8% 6% -1%
Benchmarking and Best Practices Survey Results
152013-2014 Brewers’ resource Directory • BrewersAssociAtion.org
20. Brewpub company draught Beer Sales trend By region (501-1000 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 513 572 670 774 17% 31% 16% 35%
Mountain
West438 450 550 625 22% 26% 14% 39%
Northeast 840 827 814 875 -2% -3% 8% 6%
South 590 825 950 1000 15% 61.0% 5% 21%
All Regions 619 657 721 814 10% 16.3% 13% 24%
21. Brewpub company draught Beer Sales trend By region (>1000 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 1450 1800 1950 2225 8% 34% 14% 24%
Mountain
West2100 2450 2753 2950 12% 31% 7% 20%
Northeast 1367 1450 1467 1467 1% 7% 0% 1%
Pacific NW 454 583 958 1300 64% 111.0% 36% 123%
All Regions 1655 1838 2047 2205 11% 23.7% 8% 20%
22. Production Brewery draught Beer Sales trend By region (1-1000 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 60 35 40 50 14% -33% 25% 43%
Mountain
West300 338 450 625 33% 50% 39% 85%
Pacific 290 310 325 520 5% 12% 60% 68%
Pacific NW 153 227 333 410 47% 117.4% 23% 81%
All Regions 196 227 292 402 29% 49.4% 38% 77%
Benchmarking and Best Practices Survey Results
16
23. Production Brewery draught Beer Sales trend By region (1001-7500 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 228 383 559 757 46% 145% 35% 97%
Mountain
West133 495 1525 3050 208% 1051% 100% 516%
Northeast 917 1263 1709 2133 35% 86% 25% 69%
Pacific 627 802 965 1200 20% 54% 24% 50%
Pacific NW 1394 1934 2579 4020 33% 85.0% 56% 108%
South 616 1052 1313 2181 25% 113.0% 66% 107%
All Regions 757 1140 1594 2472 40% 110.6% 55% 117%
24. Production Brewery draught Beer Sales trend By region (7501-50,000 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Midwest 3773 6294 8104 12498 29% 115% 54% 99%
Mountain
West4284 6003 8851 11528 47% 107% 30% 92%
Northeast 11148 14314 16997 20039 19% 52% 18% 40%
Pacific 7859 9152 10900 15521 19% 39% 42% 70%
Pacific NW 16827 17393 18809 19300 8% 11.8% 3% 11%
South 3850 4964 6936 8678 40% 80.2% 25% 75%
All Regions 6798 8527 10628 13627 25% 56.4% 28% 60%
25. Production Brewery draught Beer Sales trend By region (>50,000 BBl 2011 Production)
region2009 Sales
(BBl)2010 Sales
(BBl)2011 Sales
(BBl)2012 Sales
(BBl)
2011 (actual) vs. 2010 One Year trend
2011 (actual) vs. 2009 two
Year trend
2012 (Projected)
vs. 2011 One Year trend
2012 (Projected)
vs. 2010 two Year trend
Pacific 97880 102717 111727 121169 9% 14% 8% 18%
Pacific NW 31630 33384 38548 42742 15% 21.9% 11% 28%
All Regions 52723 55539 61565 67309 11% 16.8% 9% 21%
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