Download - Bell Activity
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Bell Activity
Find companies that use following corporate colours…
Colour Set 1 Colour Set 2Colour Set 3 Colour Set 4
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Learning Intention
What is corporate identity and why is it so important?
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Success Criteria
• Know features of effective corporate identity
• Be able to create documents using corporate identity and corporate colours
• Understand the importance of using effective corporate identity
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Corporate Identity
Corporate identity is the practice of branding all output from a business with the same style, this could be the website, logo on transport, posters, leaflets and letterheads amongst others.
Corporate identity is a way of building brand awareness and make sure that when consumers see certain colours or styles they think of your product. At its basic level it is form psychology where the colours and styles give off a set of ideals about that company and its products.
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Unit Introduction
Take a look at the Outcome Task sheet
What work do you need to complete for this unit?
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What makes a good logo?
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Logo Design Task
Load up Adobe Illustrator
Use the web links to help you create a logo for ICTraining
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What makes a good Letterhead?
• Logo • Company name and address • Contact name • Phone numbers • Fax numbers • E-mail address • Slogan
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Letterhead Task
Using Microsoft Word and Adobe Illustrator, create a letterhead for ICTraining that follows your corporate image
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Justification Task
Justify your choice of colours, fonts and design elements. You should mention…• What you have been asked to do• How you made it• Audience• Reasons for any imagery• How colours/styles relate to the business• Other elements you could have chosen but rejected• Key features i.e. simplicity, few colours etc.
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Referencing
In the textThere are fears that the countryside will be damaged as The Conservatives relax planning laws (author, date).
In the reference listAuthor (date) Page Title [Internet] Web Page Title. Available From: <Web Address> [Accessed Date]
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Referencing
In the textThere are fears that the countryside will be damaged as The Conservatives relax planning laws (Doward, 2011).
In the reference listDoward, J. (2011) Apathy over planning law changes could put countryside in danger [Internet] The Guardian. Available From: <http://www.guardian.co.uk/politics/2011/sep/10/planning-regulation-changes-countryside-danger> [Accessed 11 September 2011]
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Corporate Identity Task
Under your justification of your corporate identity, write a brief report on the importance of corporate identity. You should mention…• What the identity says about the business• Building a brand• Customer loyalty• Psychological effects on consumersMake sure you reference any sources used
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Extension
• Look at the Video Guide sheet for information on the video you will be creating
• Start gathering some information for your video
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Home Learning
Make sure the following are complete for next lesson…• Logo• Letterhead• Justification of styles• Explanation of importance of corporate
identity
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Plenary
Load up the Logo Quiz link
How many can you get?