Download - Being where your customers are
General Principles ForSocial Media And Online Success
Presented to small businesses by Alex Woodward of Cultivate Marketing
Sept 2011
Why should I care?
Because
It’s where your customers are
Some statistics
Internet is most consumed media (61% vs 54% TV)
Social sharing now produces an estimated 10% of all web traffic and 31% of referral traffic to sites from search engines and social networks.
Monthly reach of YouTube currently stands at 19.3m UK adults.
88% of Brits use social networking sites
48% of consumers combine social media and search engines in their buying process.
Key principles for online success
Understand your customers
Have a plan
Refine your message
What is it?
What’s in it for me?
Call to action
How internet marketing has changed
Old internet marketing
My Website
Advertising
PR
Pay per clicksearch
Natural search
Affiliates
All about paying others to drive traffic
New internet marketing
My Website
Advertising
PR
Pay per clicksearch Natural
search
Affiliates
Social media
Now you can do a lot more yourselfSM driving direct traffic and search by spreading your content
One piece of good content goes a long way
My Content
Content is king
• Find what’s valuable information for your customers, ask them
• You’re business is awash with useful information, find it, encourage it
• Find it elsewhere – online, newsletters, RSS feeds, blogs etc – don’t plagiarise
• Think about search – include keywords etc
• Have a call to action e.g link back to you
How it was
Internet users
1% are heavy content creators9% are occasional content creators
90% are just looking
How it has become
90% are creating and engaging
Community involvement
Community involvement
• Content is key online currency• ‘Status’ updates are original content
• ‘Share’ it – yours and other peoples
• ‘Like’ it, ‘Friend’ it, ‘retweet’ it
• Be engaged, get involved• Ask others to engage with you (call to action)
Remember
8020
Useful content for your customers
No hard selling
Hard selling message
General Principles
• Understand your customers• Know what you want to say – be engaging• Content is king – it drives sharing and search• Just get involved – share, like, friend, retweet• Ensure clear ‘call to actions’• Social media is low capital cost, but can be high
resource cost• Measure everything – content is just a link – bit.ly etc• Lots of small things done over time lead to big things –
it does take time
The 2 most important points
Thanks!