#atlassian
JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
Being a disrupter in a disrupterInfluencing without authority
Influencing without authority
B U S I N E S S I M PA C T
T H E P R O B L E M
Landing your idea
S O L U T I O N
What is the problem?
Voice of the customer
• user feedback
Voice of the customer
• user feedback• metrics
Voice of the customer
• user feedback• metrics• competitor evaluation
Voice of the customer
B U S I N E S S I M PA C T
T H E P R O B L E M
Landing your idea
S O L U T I O N
What is the business impact?
Tangible
• revenue
Tangible
• revenue• leads
Tangible
• revenue• leads• bookings
Tangible
Metrics
• net promoter score
Metrics
• net promoter score• monthly average users
Metrics
• net promoter score• monthly average users• support contact rate
Metrics
B U S I N E S S I M PA C T
S O L U T I O N
T H E P R O B L E M
Landing your idea
What is the solution?
T H E P R O B L E M
B U S I N E S S I M PA C T
Landing your idea
S O L U T I O N
FA N TA S T I C F I V E
Champagne disruption
#1 establish your credibility
#2 define success
#3 who is doing this and when?
#4 synchronize objectives
#5 this takes time
T H E P R O B L E M
B U S I N E S S I M PA C T
Landing your idea
S O L U T I O N
Champagne disruption
E S TA B L I S H C R E D I B I L I T Y
D E F I N E S U C C E S S
W H O I S D O I N G I T A N D W H E N
S Y N C H R O N I S E O B J E C T I V E S
T H I S TA K E S T I M E
JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
Thank you!
