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#50Tips
Behind the Curtain —50 Tips for Hosting Badass Events
Karen HartlineCEO, Reinventing Events
@khartline
Brian PesinMarketing Manager, Event Farm
@bpesin @eventfarm
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– This webinar is being recorded-- You are all in listen only mode-- Please close apps in the background using Internet-- Ask questions via Control Panel-- Live Q&A at the end
Housekeeping items
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--13 years of event production experience--Orchestrate events in U.S. and U.K.--Produce variety of events including: conferences, dinners, launch parties and road shows--Accommodate budgets of all sizes
Karen Hartline | @khartline
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--Questions?--Share presentation via email--Learn at least 1 new thing
AGREEMENT
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#50Tips
PRE-PLANNING
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#50Tips
1 Set goals from the beginning
#50tips @khartline
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#50Tips
Plan for unexpected fees
2#50tips @khartline
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#50Tips
3 Give attendees an opportunity to meet BEFORE the event
#50tips @khartline
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#50Tips
Speed networking may be cheesy, but it works
4#50tips @khartline
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#50Tips
5 Absorb the fees
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#50Tips
Customize your order form
6#50tips @khartline
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#50Tips
7 Don’t expect your community to come to you—go to them!
#50tips @khartline
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#50Tips
Mashable Road Tour
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#50Tips
Twilio Roadshow
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#50Tips
Whuffaoke
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#50Tips
Whuffaoke
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#50Tips
8 Turn a negative into a positive
#50tips @khartline
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#50Tips
Add personal touches
9#50tips @khartline
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#50Tips
10
Create templates and checklists!
#50tips @khartline
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#50Tips
Be ready for last minute ideas
11
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#50Tips
TwilioCon 2012
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#50Tips
12
Use a hashtag, not a new Twitter profile
#50tips @khartline
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#50Tips
SPEAKERS
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#50Tips
13
Ask speakers to attend the event, not just speak
#50tips @khartline
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#50Tips
14
Include more Q&A time
#50tips @khartline
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#50Tips
Tech Cocktail Celebrate
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#50Tips
15
Prep your speakers
#50tips @khartline
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#50Tips
Question your speakers
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#50Tips
17
Don’t make your panel facilitator do all the work
#50tips @khartline
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#50Tips
Don’t ask everyone to speak
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#50tips @khartline
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#50Tips
19
Make a clear ask
#50tips @khartline
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#50Tips
Host VIP reception instead of dinner
20
#50tips @khartline
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#50Tips
ONSITE
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#50Tips
Start your event outside the venue
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#50tips @khartline
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#50Tips
22
Music in between sessions helps keep energy up
#50tips @khartline
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#50Tips
23
Have your playlist offline
#50tips @khartline
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#50Tips
Have employees staff the event
24
#50tips @khartline
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#50Tips
25
Get your sales team involved
#50tips @khartline
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#50Tips
Include a WOW factor
26
#50tips @khartline
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#50Tips
Provide a coat check27
#50tips @khartline
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#50Tips
28
Offer stress relief at your event
#50tips @khartline
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#50Tips
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29
WiFi is a must
#50tips @khartline
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#50Tips
Power it up!3
0
#50tips @khartline
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#50Tips
SPONSORS
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#50Tips
31
Don’t sell attendee list to sponsors
#50tips @khartline
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#50Tips
Offer creative sponsor activations
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#50tips @khartline
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33
No pay-to-play
#50tips @khartline
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#50Tips
Get your swag on!3
4
#50tips @khartline
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#50Tips
F&B
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#50Tips
35
Help facilitate lunch discussions with table topics
#50tips @khartline
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#50Tips
36
Provide a variety of options for food
#50tips @khartline
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#50Tips
Limited catering budgets means getting creative
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#50tips @khartline
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#50Tips
Engine Yard Distill
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38
Make your water fancy
#50tips @khartline
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#50Tips
Offer healthy snack options
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#50tips @khartline
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#50Tips
40
EAT!
#50tips @khartline
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#50Tips
POST EVENT
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#50Tips
Say Thank You!4
1
#50tips @khartline
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42
Prep post-event emails BEFORE the event starts
#50tips @khartline
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#50Tips
43
Have content ready to go
#50tips @khartline
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#50Tips
Do your own debrief
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#50tips @khartline
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#50Tips
45
Announce your next event
#50tips @khartline
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#50Tips
INSIDER TIPS
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#50Tips
Have an event emergency kit
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#50tips @khartline
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47
Use a Safe Word
#50tips @khartline
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#50Tips
Keep details straight with Boomerang4
8
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49
Have work/life balance
#50tips @khartline
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#50Tips
THE BIG TAKEAWAY
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#50Tips
Think about it from the attendees perspective
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#50tips @khartline