Behavioral Targeting & SEM

Daniel Waisberg

Overview

• What is Behavioral Targeting?– Good Example– Bad Example

• SEM challenges• Tools• WIIFY

BT image

Good example

Bad example

SEM?

Tools

FEE

FREE*

* Apart from Brain Power

+

FREE

WIIFY*

* What’s in it for you?

• Challenge– Hard to find Brain Power –Many parts involved

• Opportunities– Cross Selling – Increase Relevance = Increase

Conversions

Thank YouDaniel Waisberg