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Managing Key Performance Indicators (KPI’s) for Enrollment Growth
Josh Beers, Sr. V.P. of Student ExperienceLancaster Bible College | Capital Seminary & Graduate School
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Applicants
Yield
Net Revenue
ProspectsScholarshipsRetention
Acceptances Deposits
Enrolled
First Year to Second Year
Completion
Conversion
Goals
ROI
Reporting
Leads
Premier Schools
Homeschool
Program Days Athletics
Alumni
Current Students
Bible InstitutesYWAM
FCA
Camps
International Students
Leveraging TechnologyRetention Focused
Co-Curriculars
Personal Touch
Feeder Schools
Adding Sports
Campus Visits
Enhancing Student SupportDual Enrollment
Training
PartnershipsOnline Education Adult Learners
Graduate ProgramFaculty Involvement
Gap Programs
Mergers & Acquisitions
New Programs
Mission Fit
WHAT SCOREBOARD ARE YOU WATCHING?
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The New Marketing & Sales Funnel
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Marketing, Admissions, IS
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New Reality
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Applicants/Acceptances/Deposits/Enrolled
Enrolled: Scholarship Package/Discount Rate/Net Tuition
This is what we measure.
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What is winning?
• Do I work the funnel or have a funnel?
• What are we accountable for as a team?
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Setting Goals
• Do I know the score from last year?• Do I know why we won or lost?•Who studies game film with me?
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“ooch”
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Campus Visit:
Do they really fit?
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How are you leveraging the co-curricular?
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Campus Culture: Everyone is recruitment/retention.
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Are you praying for students?
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Biggest Hurdles to Institutional Growth§ Shift in Mindset; Everyone is Part of
Recruitment and Retention§ Growth-Oriented Culture§ If you cannot work across departments, you
cannot work at LBC | Capital§ Student Success and Engagement (Retention)
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