Download - Beer Flavor Trends 2016
Beer Flavor Trends2016
Beer
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Category Insights
One in four of new US craft beer retail releases have been flavored, according to Mintel’s GNPD.
Craft beer continues to grow globally and has been embraced by Mexico, China, Italy, South
Africa and Brazil.
Nitro beer is definitely a new style to be watched.
Proportion of new retail beer releases, styled as craft, globally, 2011-15
Mintel
BeerCategory Insights
One-time-only flavored brews
are driving sales and innovation in micro-breweries.
US craft brewers are
experimenting in flavors beyond
grain, hops, yeast and water.
Seasonal brews are a key driver for purchase for
US drinkers
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Category Insights - FlavorsPumpkin and then spices/spicy are the two top flavor components in US craft beer. Flavor has become an important differentiator in a hyper-competitive market- chocolate and honey, coffee.
Citrus flavors feature strongly in global beer launches.
Magic Hat Wilhelm Scream Pumpkin Ale
Karl Strauss Peanut Butter Cup
Porter
Breakside Brewery’s Tropicalia Ale with Lychee & Chilies
Texas Big Beer Brewery White
Chocolate Porter
%Lemon 11.5
Grapefruit 5.4
Tequila 5.1
Raspberry 4.6
Lime 4.3
Apple 4.3
Ginger 4.2
Honey 3.9
Spice/Spicy 3.4
Citrus 3.0
Top 10 flavors for flavored beer releases, globally, 2015
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Flavor Launches
FruitApple, Watermelon,
Pear, Cherry, Pomegranate,
Mango, Apricot, Banana, Pineapple, Peach, Kiwi, Apricot,
Raisin, Rhubarb, Plum, Grape
Berry Fruit Raspberry, Strawberry, Cranberry, Blackberry,
Artic Berry, Marion berry, Blueberry,
Huckleberry, Elderberry
Citrus Fruit Blood Orange, Orange,
Grapefruit, Lemon, Citrus, Lime
Spice Vanilla, Salt,
Ginger, Hops, Cardamom, Coriander, Cinnamon,
Nutmeg, Allspice
VegetablePumpkin, Pine Nuts,
Jalapeño, Ghost Chili, Poblano,
Habanero, Chili, Chipotle
Top flavors launching in beer by flavor sub-group
Chocolate Caramelized
Chocolate, Milk Chocolate, Cocoa, White Chocolate
Flower Lavender, Jasmine,
Hibiscus, Cherry Blossom, Rose,
Elderflower
Nut Peanut, Pecan,
Coconut, Hazelnut
Coffee and Syrups Honey, Maple