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Beef Quality Assurance
A Vital Program for the Cattle
Industry Josh White – [email protected]
Executive Director – Producer Education
National Cattlemen’s Beef Association
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1. Industry priorities + BQA purpose &
structure
2. A look at consumers
3. BQA engagement opportunities
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LRP Core Strategies
• Certify and Verify Production Practices - …certify and verify production practices to
address consumer concerns.
• Ensure Antibiotic Stewardship - … to safeguard
human and animal health and well-being, while
committing to the development and use of
alternative technologies and practices.
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Mission Statement The Beef Quality Assurance Program’s mission
is to maximize consumer confidence in and
acceptance of beef by focusing the producer’s
attention to daily production practices that
influence the safety, wholesomeness and
quality of beef and beef products through the
use of science, research and education
initiatives.
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• Veterinarians
• Animal Scientists
• Meat Scientists
• Packer Representatives
• Association Representatives
BQA Advisory Board Structure
• Beef Producers
• Dairy Farmers
• Livestock Marketers
• Retail and Foodservice
• BQA State Coordinator
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BQA Network of Trainers
• Covers 40 + States
• 100+ State Coordinators
• Hundreds of trainers that work with
producers to implement BQA
• More recently – on-line training through
animalcaretraining.org
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Feedstuffs and Sources
Feed Additives and Medications
Processing/Treatment and Records
Injectable Animal Health Products
Care and Husbandry
Practices
Transportation
BQA Code of
Conduct
BQA GUIDELINES
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Let’s talk about consumers
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CBI - Overall Consumer Perceptions of Beef
Bucket 1 Positives strongly
outweigh negatives
Bucket 2 Positives somewhat outweigh negatives
Bucket 3 Negatives somewhat outweigh positives
Bucket 4 Negatives strongly outweigh positives
Beef Chicken
71%
73
%
Jan ’07 May ’07 Jul ’14
90
%
Mar ’14
2007 2014 Mar ’14
Base: Total (N = 1,000+ per wave) Q.35: Considering all you know about beef, would you say the positives of beef outweigh the negatives or do the negatives of beef
outweigh the positives? Q.36: Considering all you know about chicken, would you say the positives of chicken outweigh the negatives or do the negatives of chicken outweigh the positives? Source: Consumer Beef Index, July 2014
77% top two box - March,
2015
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Favorability -- Product versus Production
Practices
Q.12/13: Considering all you know about beef, would you say…? Q.21/22: Thinking specifically about how
cattle are raised for food in the U.S., do you believe that…?
Beef How Cattle are Raised
Bucket 1 Positives strongly
outweigh negatives
Bucket 2 Positives somewhat outweigh negatives
Bucket 3 Negatives somewhat outweigh positives
Bucket 4 Negatives strongly outweigh positives
12% shift downwards
65% 77%
October, 2014 Consumer Image Index, March 2015
Consumer Beef Index
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[VALUE]
[VALUE]
Concerned About Familiar with
Antibiotic Use in Food
Production
% Point Gap
54%
SOURCE: Antibiotic Resistance – Heart & Mind Strategies – October/December 2014
…But familiarity is low
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Perception Support or oppose the use of antibiotics in
raising animals for food?
37%
33%
14%
41%
33%
6%
To treat a sick animal
To control or preventillness and disease
For growth purposes
Somewhat support Strongly Support
SOURCE: Antibiotic Research – Heart & Mind Strategies – October/December 2014
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What stories do consumers equate positively with sustainability?
46
51
54
54
54
55
59
64
69
69
Reduced land use by 4 percent
Reduced greenhouse gas emissions by 1 percent
Reduced nitrogen emissions to air by 3 percent
Reduced energy use by 2 percent
Reduced use of natural resources by 2 percent
Reduced water consumption by 3 percent
Reduced solid waste generation by 7 percent
Increased the number of cattle that meet BeefQuality Assurance requirements by 4 percent
Reduced worker occupational illness andaccidents by 32 percent
Reduced negative impacts on water quality by10%
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WHAT IS SUSTAINABILITY?
16
20
20
22
22
22
24
25
26
26
27
28
30
31
31
32
21
25
26
26
27
31
28
28
32
33
31
31
33
30
32
33
36
33
36
35
34
32
31
31
30
29
26
31
26
27
25
26
17
12
9
10
10
8
11
10
7
7
9
7
7
6
8
5
11
10
8
8
7
7
6
6
6
5
7
4
4
6
4
4
Profitable
Treats workers fairly
Improves air quality
Stewardship
Reduces greenhouse…
Improves water quality
Local
Preserves wildlife habitat
Family Farm
Nutritious
Socially conscious
Conservation
Ethical
Treats animals humanely
Environmentally friendly
Responsible
5, describes completely 4 3 2 1, does not describe at all
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BQA Update
Initiatives & Priorities
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Training & Certification • Local Training opportunities available in virtually every
state – visit www.BQA.org or your state BQA coordinator
FALL ONLINE CAMPAIGN ENDS
NOV. 20, 2015
BQA.org
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• Assessments – download
and print from web.
Includes: assessment forms,
Standard Operating
Procedures (SOPs), and Best
Management Practices
(BMPs)
www.feedyardassessment.org
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Cattle Transportation Focus • Symposium at CSU
– White paper in process – summary:
http://beefresearch.org/beefissuesquarterly
.aspx?id=5196
– Working group to evaluate
training/certification
– http://beefresearch.org/beefissuesquarterly.aspx?i
d=5196
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Josh White
Executive Director - Producer Education National Cattlemen’s Beef Association
9110 E. Nichols Ave., Suite 300 Centennial, CO 80112 Direct 303-850-3379