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Becoming a Blog and Social Media Entrepreneur
Jane5e Toral h5p://www.digientrepreneur.com
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h5p://www.digitalfilipino.com
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Started with DigitalFilipino back in 1999. Blogging plaCorms were not fully developed then.
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h5p://www.iblogph.org
Got involved with blogging community with iBlog 1 onwards.
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Select Monthly Online Ac/vi/es (%) 2009 2010 2011
VisiJng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
VisiJng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across NaJonal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
AcJviJes showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
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Total Age Gender SEC
Past Month Reach (%)
Internet usage highest amongst upscale under 30s…
Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in NaJonal Urban Philippines Source: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
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E-‐Commerce is Growing
Source: h5p://bit.ly/pe7W5 STARTUP FOCUS 2012 #dfclub
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We need new business models.
A5uned to economic situaJon and needs of rising generaJon.
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h5p://digientrepreneur.com
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3 Market Needs
Low-‐cost but effecJve website Rank in search engines
Tap social media
Very few service providers……
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The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking
to somebody else. -‐ Hugh Macleod
Source: h5p://gapingvoid.com/so/
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A successful Digital PR
• People will search for you. • People will write about you. • People will share you.
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Social Media can…
• Increase sales • IntegraJon ma5ers
• Impacts spend and consumpJon
• Change brand percepJon • Brand exposure is low
Source: Ogilvy & Mather / ChatThreads
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The 10% (fans) that influences the 90% (mass market)
• Teenage Pirates • Cashless Innovators • DisrupJve Diva
• Discover the social currency in a product
Source: h5p://mobileyouth.org
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Can I make money by creaJng an online community?
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Blog Entrepreneurs
• Content development & site building • Traffic & conversion
• Amplify, engage, & create movements
• CreaJve & compeJJve
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Benefits
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It is all about karma..
Create opportuniJes that will benefit other bloggers.
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Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
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Will you embark on this adventure or not?
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Thank you!
We hope you can join the program h5p://www.digientrepreneur.com
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h5p://slideshare.net/jane5etoral