Download - Become a Twitter Marketing Expert
Webinar Outline
The basics of Twitter
Why your business needs to be on Twitter
How to build a following
4 tips for Advanced Search
Content inspiration
Sample schedules
9 tips for success
Additional resources
What is Twitter?
Twitter is a real-time information network where people
discover what’s happening in the world right now, share
information instantly and connect with people/businesses
Click “reply” to respond to a tweet
A good way to build relationships with followers and join
conversations
Speak Twitter’s Lingo
Reply
Taking a tweet from someone else and tweeting it to your
followers
Gives the original author credit
Speak Twitter’s Lingo
Retweet (RT)
A great way to acknowledge/show appreciation for a tweet
Can also be used as a bookmarking tool if you want to find
the tweet again quickly
Speak Twitter’s Lingo
Favorite
Word or phrase (without spaces) beginning with the # symbol
Organizes conversations and makes it easier to view all
content related to a particular topic
Speak Twitter’s Lingo
#Hashtag
Bring a tweet to another person’s attention by including
@username in your message
Uses: asking a question, saying thank you or highlighting a
piece of someone’s content
Speak Twitter’s Lingo
@Mention
seach.twitter.com to find keywords and hashtags relevant to
your business
Find Your Customers on Twitter
Twitter Search
Create lists of community influencers and thought-leaders
Mention people in your tweets to build relationships and
extend your reach
Find Your Customers on Twitter
Build Your Community
Stay informed about what your competitors are doing
Find Your Customers on Twitter
Find Your Competition
Show users who you are with a logo or photo
Will appear next to the tweets you share
Ideal size: 400x400 pixels
Create a Profile that Attracts Customers
Logo or Photo
160 characters that describes your business
Give users a compelling reason to follow your account
Create a Profile that Attracts Customers
Your Bio
Add your location to help local searchers find you
Good way to join local conversations
Create a Profile that Attracts Customers
City & State
Drive traffic to your website
Adds credibility to your profile
Create a Profile that Attracts Customers
URL
Choose an image that visually represents your business
Can also include current promotions
Ideal size: 1500x500 pixels
Create a Profile that Attracts Customers
Header Image
Add a pinned tweet to the top of your profile page to showcase
a new product or promotion
Create a Profile that Attracts Customers
Pinned Tweet
Find out what is going on in your industry
Learn what your customers are interested in
Use Twitter’s search function to listen to conversations
(and join if you feel inclined)
Become a Twitter Marketing Expert / Why Your Business Needs to Be On Twitter
Listen and Learn
Raise the profile of your business
Increase the impact of your marketing
Regularly communicate with your followers
Drive Awareness
A quick way to reply to issues
You can also use it for support queries
Helps you develop a good reputation and strong
relationships
Provide Customer Service
You can connect with anyone – even President Obama!
Join discussions with influencers
Start conversations with industry experts to raise the
profile of your business
Valuable networking tool
Connect with Influencers
Twitter Has a Powerful Audience
284 million active users
30% of users see tweets from SMBs
every time they log in
90% of users have engaged in
a conversation with an SMB
60% of users have made a purchase from an SMB
based on something they saw on Twitter
Share Valuable Content
How to articles
Company news
Upcoming events
Fun facts
Contests and giveaways
Polls and surveys
Videos and photos
Find customers already in your database
More likely to be followed by someone you already have a
relationship with
Email and LinkedIn lists are good places to start (export to .csv
files and import to Twitter)
Import Your Existing Contact Lists
Low-cost tools allow you to schedule tweets in advance
Maintains a consistent flow of content
Saves you time
Use Timesaving Tools
Weekly conversations on various
industries
Meet new people and network
Play the role of an industry insider
Join a Twitter Conversation
Notable chats include:
• #smallbizchat
• #CustServ
• #blogchat
• #HBRchat
• #mediachat
Engage People Share Your Interests
Respond to people who are interested
in similar content as you
Consider users who engage with a
specific post, follow a competitor or
follow your followers
Follow accounts Twitter recommends
(#Discover section of dashboard)
Promote Your Twitter Account
Install a Twitter widget on your website
that pulls from your feed
Include icons and links for your social
media pages
Available to advertisers and verified users
Can see how engagements, link clicks, retweets, favorites and
replies trend (28 day period)
Twitter also lets you export the data into an Excel doc
Use Tweet Performance Analytics
Narrow your search
Connect with people who talking about you
Reach people that are within your radius
The Advanced Search Can Help You…
Tip #1
Shows you tweets sent to a specific username
Track Mentions with Username Queries
Shows you tweets sent from a specific username
Tip #3
The exclusion filter ignores irrelevant tweets
To exclude irrelevant results, type the minus symbol (-) at the
beginning of a keyword
Refine Results with Exclusions and Filters
Dos and Don’ts
DON’TS
X Post cryptic tweets
X Repeat old news
X Excessively use # and @
X Post links without
commentary
DOS
Be funny and witty
Create curiosity
Have conversations with
your followers (by
interacting, trivia and
rewards)
Be natural and organic
Case Study: Roger Smith Hotel
Invited (chosen) customers
to tweet about their
experiences
Frequently posted trivia
questions, coupons and
NYC pics
Offered discounts to
customers and reserved
rooms
Case Study: Sporting News
2. Keep Your Followers Interested
Why does this work?
Relevant to events
Funny
Uses Twitter # trend
Be Consistent
Growing your fan base is not
a sprint, it is a marathon
Every second counts, so don’t
be discouraged
You need to take time to
show your personality and
build trust
Balance Work and Fun
Bradbury & Partners, an executive
recruiting firm specializing in the
mortgage industry, has grown
their following to over 1,600
Why this Bradbury & Partners
tweet works:
Uses @ tags
Sharp commentary
Links to questions to Q&A
social network Quora
Niche-related jokes
Photo
Listen to Your Customers
JetBlue uses Twitter as a customer service platform
Have a team that monitors and responds to customer
questions, compliments and (yes) complaints
Timing is Key to Success
BEST: Monday–Thursday, 1:00 pm–3:00 pm
WORST: any day after 8:00 pm (and Friday after 3:00 pm)
Use images
Tweets with images result in more clicks, retweets, favorites and
followers
Simple, Effective and Affordable
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