Download - Become a Rockstar
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#ContentCura*on @GetCurata
Pawan Deshpande Curata, Inc. www.curata.com
5 Simple Steps to Becoming a Content Curation Rockstar
#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
WHAT: Curation is everywhere
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
Why curation is relevant now?
Consumers have too much content
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But marketers have too little.
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What are your content marketing challenges?
2012 Curata, Inc. Annual Content Curation Adoption Survey
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#ContentCura*on @GetCurata
A Content Curator is someone who con*nually nds, groups, organizes and shares the best and most relevant content on a specic issue online.
- Rohit Bhargava, Ogilvy
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Great content works
The more content you produce, the more likely you are to acquire a customer through content.
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The Content Curation Process
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WHY CURATE
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Curation in Museums
You can create value simply by cura*ng.
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#ContentCura*on @GetCurata
2012 Curata, Inc. Annual Content Curation Adoption Survey
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#ContentCura*on @GetCurata
Curation Benefits
Revive dropping or stagnant site traffic Improve SEO performance Increase the quantity & quality of leads Reduce lead acquisition costs Enhance thought leadership positioning Lower content creation costs
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#ContentCura*on @GetCurata
The combination of curated and original content appears to appeal to readers, which I believe is the reason we increased traffic on the site 100% during the past year. Tim Moran, Editor In Chief, CMO.com, Adobe Systems
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#ContentCura*on @GetCurata
SEO takes time
We are very pleased to be listed organically on the first page of end user experience with our site. That was a key goal that has been sustained since earlier this year (so about 6 months after implementation). This was and remains a key metric for us and proves the value. Donna Parent, VP Marketing, Aternity
Updated content frequency
Inbound links Long tail keywords Categorization
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#ContentCura*on @GetCurata
If I look at all of our companys curated content for this quarter I had 470 views. To put it in perspective we launched an e-book recently and had 484 downloads and it was considered a wild success. If you were to pay for a program like this, with a media company managing the program for you, it would cost somewhere between $15 and $20k. - Chuck Eberl, EVP Marketing, Connance
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#ContentCura*on @GetCurata
We doubled our trac this quarter over last.
We have e-newsleIer open rates of 20-25% & more than doubled newsleIer subscrip*ons in only 4 months!
Ive tried to do this before, and the cost would have been astronomical even just the interface would be $5,000 - $10,000 it would probably require a full-*me sta member working on it we spend maybe 20 minutes to an hour a week working on it.
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
HOW TO CURATE
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#ContentCura*on @GetCurata
1. Iden*fy 2. Find 3. Organize 4. Share 5. Create
Steps to successful curation:
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#ContentCura*on @GetCurata
Identify
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Find Sources
RSS Feeds News Sites Blogs Trade Pubs TwiIer Journals
Schedule a regular and consistent *me every day to review content.
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#ContentCura*on @GetCurata
Organize
Categorize Tag Group Index Archive Recommend
Think like a librarian when organizing content.
Use categories & tags in blog sodware
Make your CTA point to another piece of content
Create digests & roll-up summaries
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#ContentCura*on @GetCurata
Share
Website / Microsite Blog Mobile devices Email NewsleIer Embeddable Widgets Feeds Social Media
Share content everywhere your audience is.
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#ContentCura*on @GetCurata
Create add value
Annotate Analyze Recap or summary Ask ques*ons, polls Comment
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#ContentCura*on @GetCurata
Content Curation & Fair Use
Share only a por*on of the original content
Always aIribute sources Drive visitors to the original publica*on
Follow the Google Rule of Thumb
Create, curate, but never pirate content.
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
Think beyond your own brand
Include compe*tor content
Include content that may not agree with your posi*on
Need this to become a trusted and reliable authority
You may need to curate compe*tor content to become a thought leader.
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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#ContentCura*on @GetCurata
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