Download - BCG Matrix of Tata Group
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Presentation on Boston Consulting
Group (BCG) Approach
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Presenter
Abdus Samad Sadi
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TATA Group
Tata Group is an Indian multinational Company
Headquartered: Mumbai, Maharashtra, India
Founded: In 1868
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ProductsTATA Steel, Tata Motors, Tata Consulting group, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Group.
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Star
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Indian Hotels Company Limited (IHCL),branded as Taj Group
High market share
in a fast growing industry
TATA HOTELS
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Cash Cow
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Titan Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories — watches, jewellery, sunglasses and prescription eyewear.
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Dogs
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TATA real estateLow Market Share
Low Market Growth
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Question mark
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TATA Communication
Low Market Share High Growth Prospects
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Post analysis StrategyBuild: Increase investment in communication sector. Can push up it question marks to star and finally a cashcaow.Hold: Titan is a cashcow. So they need to hold the position or situation. Harvest: Reduce investment in Hotel will make it profitable and make star to cashcow,Divest: By selling real estate business Tata can realize stuck money.
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