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    Acquisition of CTVAnalyst Conference Call

    September 10, 2010

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    George Cope

    President & Chief Executive Officer

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    Transaction overview

    Acquiring 100% of CTV 15% equity stake in The Globe and Mail

    maintained

    $1.3B equity value for additional 85% stake

    $1.7B in proportionate debt

    9.9x proportionate EBITDA multiple

    Woodbridge/Thomson Group to take $750Min BCE common stock at closing

    Consistent with capital structure objectivesand credit policy

    Ratings expected to be maintained

    Expected closing in mid-2011

    Immediately EPS and FCF per shareaccretive

    Enhances dividend growth model

    Television

    Radio

    Acquiring Canadas #1 media company

    CTV

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    CTV is Canadas #1 media company

    SpecialtyChannels

    BroadcastTelevision

    Radio

    Digital

    Leading portfolio of 30 Specialty television channels

    Canadas #1 Specialty channel, TSN as well as RDS,Discovery, Comedy, Much Music and MTV

    Canadas most watched network for the 9th straightyear, with 8 out of the Top 10 programs (adults 25-54)in 2009/2010

    Well positioned to benefit from improving economy andstrengthening advertising market

    Broadcast rights for 2012 Olympics

    34 radio stations throughout Canada including CHUMFM, Canadas #1 FM station

    Online and mobile destinations for top propertiesincluding CTV, TSN and CHUM FM

    CTV.ca is the #1 television portal in Canada foronline video

    Strong and experienced management team

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    Strategic context and rationale

    Communications landscape has changed dramatically in the last five years Cable competitors increased media ownership and expanding into wireless

    Sports and news genres deregulated in late 2008; Internet and mobile unregulated

    Adoption of mobile TV/video is set to accelerate rapidly

    Terrestrial and mobile broadband technology now enabling a new world of TV/video

    Video is integral to Bells product offering and a key growth driver

    Video now accounts for approximately 40% of Bells Residential revenues

    Commercial roll-out of IPTV underway

    Mobile TV launched -- growing roster of exclusive sports content including NFL and NHL

    What has

    changed?

    Financialand

    strategicrationale

    Acquiring 100% of premier media and broadcasting assets at an attractive valuation

    Attractive valuation compared with recent media transactions, including Shaw/Canwest

    Strong competitive interest in asset

    Advances Bells strategic imperatives

    Secures access to Canadas best content and accelerates 3-screen distribution platform

    Extends leadership in mobile video with premier sports, news and music properties

    Hedges against increasing programming costs

    More than levels the playing field with integrated cablecos as we compete for customers

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    Industry structure in 2006

    Video

    content wasa separatebusiness

    Video waslargely

    viewed on 1screen

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    Industry structure today

    Videocontent is

    part of anintegratedbusiness

    Videocontent is

    now viewed

    on 3+screens

    Launchedon Sept.9

    Launching

    Acquisition substantially strengthens our competitive position

    LaunchedIPTV and DTH

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    Regulatory considerations

    Video Platform

    RegulatoryClassification

    Cable andSatellite

    Internet Mobile

    Conventional

    Must CarrySpecialty

    Video-On-Demand

    Pay-Per-View

    Regulated

    Sports / NewsDeregulatedin Oct. 2008

    NotRegulated

    NotRegulated

    Todays regulatory and technological environment allows integrated players toleverage content ownership for differentiated offers across all three screens

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    Multi-platform viewing is growing

    Internet

    Mobile

    Watched a 30-60 minute TV showon a website in past monthNear ubiquitous broadband

    and increasing speeds

    enabling dramatic increasein on-line viewing

    Watched a video clip on a mobile phonein past month

    Deployment of new wirelessnetworks and proliferation ofsmartphones stimulating

    mobile viewing

    >20%

    Source: Solutions Research GroupConsultants Q1 2010

    >30%

    Enhanced access to content will accelerate multi-platformdistribution

    of Canadians on-line

    of Canadians with cellular

    phones or smartphones

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    Bell TV / Video is a key growth driver for Bell

    Bell TV / Video Continued product leadershipsupports profitable and growingvideo business

    National DTH footprint with growing base

    of ~2M subscribers

    Accelerated roll-out of fibre enablinglaunch of IPTV

    HD leader in Canada with 108 channels

    Expanding Bell TV Online

    Accelerates adoption of mobile TV withmobile video exclusives

    Nationally: NHL Hockey and NFL Football

    Regionally: Montral Canadiens, Vancouver

    Whitecaps, TIFF2010(1)

    ~40%

    ~20%

    2005

    Bell TV / Video now generates more revenue than Residential home phone

    Video as % of Bells Residential revenues

    Bells Video revenues

    $976M

    $1,679M

    (1) Last twelve months ended June 30, 2010

    +72%

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    Rising content costs

    Video Content Costs

    ~$600M

    2010E2005

    ~$350M

    Video content is the fastestgrowing cost for Bell

    Programming now accounts for 40%of total Residential video costs

    CTV is one of Bells largest suppliersof video programming

    CTV represents a natural hedge against increasing content costs

    ~10%CAGR

    Bell also spends $200M+ on

    advertising annually

    Acquisition enables more efficientuse of advertising dollars

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    Investments in broadbandnetworks and services

    National wirelessbroadband networkwith speeds up to

    100+ Mbps

    15+million

    screens

    in 2015

    The future of Bell TV

    delivering an integratedviewing experience

    Bell TV Anytime, Anywhere

    National DTHnetwork with

    leading HDposition

    5 million +homes IPTVenabled

    +/

    TV

    Enhanced multi-platform

    distribution for CTV

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    Transaction advances Bells 5 Strategic Imperatives

    Accelerate Wireless Extending lead in mobile video/TV with premier sports,news and music properties

    Invest in BroadbandNetworks and Services

    Leveraging fibre and wireless broadband investmentsfor superior video experience

    Improve CustomerService

    Offering Canadians the best television serviceanywhere and anytime

    Leverage Wireline

    Momentum

    Access to product differentiation through content

    positions Bell TV as a leader in multi-platform viewing

    Achieve a CompetitiveCost Structure

    Hedge against increasing television programming costsand advertising expenses

    100% ownership enables Bell to maximize strategic andoperating synergies with CTV

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    Siim Vanaselja

    Chief Financial Officer

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    Attractively valued transaction

    Current Ownership Structure

    CTV(incl. Globe & Mail)

    Woodbridge(40%)

    Torstar(20%)

    Bell(15%)

    OTPP(25%)

    CTV(excl. Globe & Mail)

    Globe & Mail

    Woodbridge(85%)

    Bell(100%)

    Bell(15%)

    New Ownership Structure

    Key Details

    Full ownership of CTV Remaining 85% equity stake being acquired

    Maintaining 15% equity stake in Globe and Mail

    Total enterprise value of ~$3.2B for 100% of CTV 9.9x proportionate EBITDA multiple

    Valuation compares well with recent media industrytransactions

    Transaction financed with surplus cash,

    committed debt financing and BCE shares $750M in BCE common stock to Woodbridge

    Immediately EPS and FCF per share accretive

    Transaction consistent with capital structureobjectives and credit policy

    Addition of CTV improves Bells growth profile

    Expected closing in mid-2011

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    CTV financial profile

    (1) Last twelve months ended August 31, 2010. Figures are consolidated,exclude the Globe & Mail and adjusted for one-time items.

    Immediately EPS and FCF pershare accretive, even beforesynergies

    100% access to CTV cash flows

    Improves Bells growth profile

    Limited impact to Bells EBITDAmargin and capital intensity

    CTV is well positioned to capturebenefit of improving advertisingmarket

    CTV to become a business unitintegrated within Bell

    CTV Financials (1)

    Revenues $1,870M

    EBITDA $385M

    Capital Intensity 4.0%

    Simple FCF $310MMargin 16.6%

    Margin 20.6%

    Capital expenditures $75M

    Accretive transaction that supports dividend growth model

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    Summary

    Acquiring 100% of Canadas premier media asset at an attractive valuation

    Communications landscape has changed dramatically in the last five years

    Video/TV is important to the future of Bell Canada

    Adoption of Mobile TV is set to accelerate

    Commercial launch of IPTV underway

    Acquisition consistent with capital structure policy and enhances dividendgrowth model

    Industry structure, technological advancement and regulatory changeintroduces new opportunities with Bells ownership of high-demand content


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