Download - BBB Presentation (2)
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISING
Jeff Rankin Account ManagerJohn Fields Regional Sales Manager
Kevin DroletSign On San Diego
Tina TamburrinoSign On San Diego - Daily Deal
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISINGSource: 2009 and 2010 Audit Bureau of Circulations; circulation in San Diego County
SAN DIEGOSDOMINANT
NEWSPAPER
248,950
71,286
16,777
314,438
72,407
25,935
UNION-TRIBUNE NORTH COUNTY TIMES L.A. TIMES
DAILY PAID
CIRCULATION
SUNDAY PAIDCIRCULATION
Triple theother
dailiescombined
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISING
DELIVERINGAUDIENCE IN PRINT
Sources: 2010 Scarborough Research R1, Nielsen Media Research
25.9%
35.3%
46.5%
U-T DAILY U-T SUNDAY U-T WEEKLY
%o
fS
anDiegoCountyAdultReach
597,515 814,815 1,074,511
#1All-time:Super
Bowl 4445.0%
AmericanIdol
peak:16.8% in
2003
Over 1 Million Readers Every Weekand the qualityaudience thatadvertisers want.
U-T readers control approximately$30 billion in retail spending.
Daily U-T readers have a medianincome of $75,605thats $15,000MORE than the market average.
6 out of 10 $100K+ San Diegohouseholds read the printed U-T atleast once a week.
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISINGSource: 2010 Scarborough Research R1
THE PRINTED U-T BEATSTOP STATIONS 1 ON 1
Number of San Diego County Adults Reached
One Spot vs.One Ad
The U-T winshead-to-headagainst theirbest times.
M-F, 6-10 a.m.Average
Quarter-Hour
M-F,11-11:30 p.m.
AverageHalf-Hour
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISING
THE PRINTED U-T BEATSTHEM ALL COMBINED M-F
1,074,511
600,791
759,272
414,049
183,060
WEEKLY U-T
BROADCAST TV
RADIO
TOP 4 STATIONS COMBINED ALL STATIONS COMBINED
Source: 2010 Scarborough Research R1
RADIO:One spot every
station every day
M-F 6-10 a.m.
TV:One spot every
station every dayM-F 11-11:30 p.m.
57 measured stations combined
13 measured stations combined
Read printed U-T at least once a week
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISINGSource: 2010 Scarborough Research R1
SAN DIEGOS TOPLOCAL MEDIA WEBSITE
%o
fSanDiegoCountyAdultReach
Past30Days
SignOnSanDiego.combeats top national
sites, too.
Weather: 17%ESPN: 14%CNN: 12%
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISING
WEEKLY U-TPRINT
WEEKLYSOSD.com
UNIQUEVISITORS
WEEKLYTOTAL BRAND
AUDIENCE
Total Brand Audience =Exclusive Weekly Print + Total Weekly Online(844,565 + 904,093 = 1,748,658)
U-T corebrands
touch more than1.7 Million
differentpeople
every week!
Sources: August 2010 Anametrix, 2010 Scarborough Research R1
TOTAL BRAND AUDIENCEDRIVES RESULTS
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISING
YOU NEED CUSTOMERS.WE HAVE SOLUTIONS.
Print ProductsLocal News Sections
Night & Day EntertainmentEnlace / La Bolsa Azul
Spadea Wraps
sdExtraLocal Community Values
EventsPolyBags
Post It Notes
U-T Media is Your Single-Source Marketing Partner Delivering you San Diegos most desirable audiencesthrough our diverse platforms of Print, Online, Mobile and Social Media.
Digital ProductsRich Media / Video
Daily DealSponsorshipsEmail Marketing
MobileSearch Marketing
Social MediaBusiness Directories
EventsMonster Recruitment
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8/2/2019 BBB Presentation (2)
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U-T Media/ADVERTISING
For your personal computer and mobile device
SignOnSanDiego.com
The Marketsleading local
online news
site*
* Scarborough 2011R1, Base: San Diego Countysignonsandiego.com: Anametrix Rolling annual monthly Average January June 2011; m.signonsandiego.com: Anametrix June 2011
signonsandiego.com3,530,500 MonthlyUnique Users
m.signonsandiego.com342,200 MonthlyUnique Users
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8/2/2019 BBB Presentation (2)
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U-T Media Solutions
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8/2/2019 BBB Presentation (2)
11/11
U-T Media/ADVERTISING
WEEKLY U-TPRINT
WEEKLYSOSD.com
UNIQUEVISITORS
WEEKLYTOTAL BRAND
AUDIENCE
Total Brand Audience =Exclusive Weekly Print + Total Weekly Online(844,565 + 904,093 = 1,748,658)
U-T corebrands
touch more than1.7 Million
differentpeople
every week!
Sources: August 2010 Anametrix, 2010 Scarborough Research R1
For BBB Members Only!