Download - Bba ii year students work
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SAVLON DETTOL SUTHOL
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JOHNSON AND JOHNSON :-
•It was launched in India in 1993
•Savlon was positioned as a antiseptic that does not hurt while healing
•That Savlon is more effective in germ killing
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• One of the largest multinational consumer goods company in Britain. • Came in 1933 in India. • Formed in December 1999 from the merger of Reckitt & Colman and Benckiser. • Has operations in over 60 countries and its products are sold in over 180 countries.
RECKITT BENKISER :-
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•Use with bathing water for a completely germ-free bath •Use with mopping water to disinfect floors completely
•Use in washing laundry to disinfect your clothes
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GD PHARMACEUTICALS:-
•Suthol is just being launched in Kerala .
•The brand is fighting in the Rs 120 crore antiseptic market .
•It is quite better than other antiseptic lotions available in the market .
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STRENGTH
DETTOL SAVLON
1. Clinically
proven to be
effective germ
killer,cuts/bruise
s and seasonal
applications.
2. Brand comes
from a reputable
(old) company
1. Excellent for
treating skin
irritations.
2. Brand comes
from a
reputable (new)
company
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WEAKNESS
DETTOL SAVLON
• Despite excellent product, limited penetration in rural markets
•Competition from other similar products means stagnant market share
Lesser brand recall as compared to Dettol, which is a leader in the segment
Limited penetration in the rural segment, which is huge potential
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OPPORTUNITY
DETTOL SAVLON
Tie-ups with schools, hospitals, hotel chains etc
Better penetration in rural markets and emerging economies
Huge consumer market to tap
Popular in institutional market, can strengthen its position further
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THREATS
DETTOL SAVLON
Other main players in the antibacterial category
Other emerging players and alternatives available
Dettol which is a big player in antiseptic market
Competitive pricing
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