Download - BATA BANGLADESH LTD
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Project Name
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IntroductionCourse Instructor : Kashfah Khan Chowdhury
Presented by ID Irtifa Binte Jalal : 1211152030 Mousumy Yeasmin : 1311044630 Rifat Nahar Ritu : 1310303030 Riaz Syeda Rahanuma Ferdusy Haque : 1310308630 Syeda Nabila Arefin : 1310163630
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Bata Background Bata : a leading footwear industry Founded in 1894 by Czech businessman
Tomas Bata. It started its operation in 1962 Franchisee
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Bata Operation Bata has operation in more than 70
countries around the world. It is managed by 4 regional continents. Serves 1million customer per day. Operates 5000 retail outlets. 27 production facilities across 20 countries.
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Organization structure of Bata: Functional structure: type of organization
design in which activities of a similar nature are grouped together.
Level of position: Shareholder Top management Middle management Supervisor Staffs
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Organization ChartManagi
ng Director
Marketing department
Manufacturing dept
HR departme
nt
Merchandise
department
Product developm
ent departme
nt
Cost & Efficienc
y departm
ent
A/Cs departm
ent
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BATA Employee and Labour: There are 3 types of workers in BATA: -Permanent workers-paid monthly basis. -Temporary workers-weekly basis. -Casual workers-daily basis.
Worker recruiting process: -References.-Job experience. Labour motivation: -Rewarding policies: Employee of the year award. Workers of the month. Employee training programme.
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BATA Production:The Manufacturing Department decides
the amount to be produced, the process of production .Allocates the amount to be produced per hour.
Sources of production: -Own -Satellite -Outsourcing -Import.
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BATA distribution process:
Raw Material
Tongi factory
Dhamrai Factory
(CDC) Central
Distribution Center
Dealer and
Wholesaler
Depot
Own Stores
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BATA FINANCING•Comprehensive Income Statement & Financial Statement Position
2011 2012Gross profit 893,608,742
791,257,195
Profit for the year 274,230,453 230,529,857
2011 2012
Assets 3,546,726,569 4,032,248,592
Equity 1,561,074,906 1,561,074,906
Liability 1,985,651,663 2,134,634,457
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Marketing Of BATA
MARKETING OBJECTIVE To achieve the level where its each category is in a position
of 100% estimated business Building innovative ideas Maintain reasonable & attractive price Providing better quality & designs to customers Maintaining competitive strategy
TARGET MARKET Bata targets only the upper and middle classes but not the
lower classes. Diversity of the products and process have gained the name
for company’s brand among children,men &women
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Marketing Strategy
PRODUCT STRATEGY BATA’s product includes Hush
puppies,Patapata,Marieclaire,Sandak,Power,Bfirst,Bata Comfit,Bata Industrials,Weinbrenner,Bubblegummer.
Constant innovation in design product development.
Superior customer serviceDISTRIBUTION STRATEGY Availability at every door step to increase sales. Increasing no. of outlets
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Marketing StrategyPROMOTIONAL STRATEGY Promotion during religious festivals,different seasons
& other events as well. City stores having a magnetic look for customers Limited advertisements
Windows marketing i.e decorating interior and exterior of the outlets
PRICING STRATEGY Strategically maintained price. Suitable pricing for upper class & middle class. Price stability increases brand loyality
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SWOT Analysis
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BATA Overall Insurance of excellent user experience to
the products.
The advancement in technical sector including Research & Development .
Securing hygiene perceptive Excellent product performance in whole.