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Basu S Patagundi
Marshall University IMBA 2010
Orientation Programme
Bhavan Mysore, 13 Sept 2010
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Contents
Concept of Cr eativity
Cr eativity @ work
Cr eativity iny Ar t
y Audio Visuals
Br ain Teaser s
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Concept of Creativity
Who is the most cr eative human being?
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Individual Creativity
Ping-Pong Ball Exper iment at MIT Lab
4 equally sided Tr iangles using 6 matchsticks
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Myths of Creativity
1. Smar ter you ar e, the mor e cr eative you ar e.
2. The young ar e mor e cr eative than the old.
3. Cr eativity is r eser ved for the f ew- thef lamboyant r isk taker s.
4. Cr eativity is a solitar y act.
5. You cannot manage cr eativity.
Source: Harvard Business Essentials,
Managing Creativity and Innovation
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then what is Creativity?
Is this a tr ait possessed by Minor
Community?
Does an individual get this by bir th or lear ns
it?
Is this r estr icted to only science and ar t
domains? Scientif ic Study: Right Vs Lef t Br ain
Contd«
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«. Cr eativity is a process of developing and
expr essing novel ideas for solving problems
or
satisf
ying needs«.
Def ining Cr eativity is diff icult though«.
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Cr eativity has cer tain level of or iginality
Lear ning without pr econceived notions
Br ain is tr ained to think in a specif icpatter n
Thinking beyond what we know and
exper ienced.
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What you Per ceive
What is in action/r eality
New idea gener ation/per spective
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Vivekananda says:y If you do not come across any problems in a day
then you have not perfor med anything.
Dar e to exper iment and explor e new ±
lear ning something new
Ability to lear n & unlear n
Have Passion in what you do
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Or der
Str uctur e
Totality
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Thr ee components of Cr eativity- P
rof .Te
r esa Amabile, HBS
.
Motivati
on
Cr eative
ThinkingSkills
Exper tise
Creativity
Expertise: It is in
knowledge- technical,
procedur al &
intellectual
Motivation: Intr insic , inner
passion to solve the problem
Creative Thinking
Skills: Flexibility and
imaginative skills
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Videos on Individual Creativity
Indian Innovator s
Sandf atasy
Str ength in poland
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Creativity in the Organization
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Creativity in the Organization
Managing components of creativity
Getting the r ight match
Giving fr eedom
Providing suff icient time and r esour ces
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Creativity in Organisation
Tap Ideas from top to bottomy Google, Computer gr aphics company
Encour age and Enable collabor ation
y ³lone inventor tr uth´, Diego Rodr iguezy Role of networking - Innocentive, wikipedia
y Identif y ³Super star s´ in the or ganisation
Open the or ganisation to diver se
per spectivesy Asian Amer icans
y Women Engineer s
Indian Fusion Video
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Process Or ientation Vs Cr eativity Managing commer cialisation of Cr eative
Ideas
Filter ing mechanisms
Cr eativity for Manager or or ganisation
Accept the Failur es
What r eally motivates people?
y Progr ess in work
Cour age to Innovate
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Explore Creativity«
Eye for details
Obser ving contr adictor y patter ns and str uctur e
Establish
link
between your
per cepti
on,
r ealityand the gap
Gener ate new idea and implement it
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Creative Ads
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Video Ads
y How to be cr eative in adver tising
y HDFC
y Global War ming
y Canar a Bank
y Surf Ad
Cr eativity Failur ey Per manent marker ad
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Creativity in Movies
Clippings from movie Dr . Zhivago
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You have a fox, a chicken and a sack of gr ain. You must cross a r iver with only
one of them at a time. If you leave the
fox with the chicken he will eat it; if you
leave the chicken with the gr ain he will
eat it. How can you get all thr ee across
saf ely?
Brain Teasers
Solution
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You have two thr eads, they ar e uneven.
Each thr ead r equir es exactly 1 hour to
bur n. You have unlimited matchstickswith you. You need measur e the time of
45 mts. How will you do it?
Solution
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9 mar bles look identical. Yet one is ver y
slightly heavier than the other s. You
have a balance scale, and ar e per mitted
to make only 2 measur ements. How will
you deter mine exactly which is the
heavy ma
r ble?
Solution
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4 person A, B, C, & D have to cross a
bridge. Only 2 can cross at once. A
need 10mins, b 5mins, c 2mins, d1min to cross it. They have only 1
torch, whose battery can last upto 17
mins. How will they cross the bridge
within 17 mins???
Solution
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What is special about the following
sequenceof
number s?
8 5 4 9 1 7 6 10 3 2 0
Solution
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You have two buckets - one holds exactly 5 ltr s
and the other 3 ltr s. How can you measur e 4ltr s of water into the 5 ltr s bucket?
Solution
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Measur e 100 ltr s of water from 3 vesselswith capacity of 21 ltr s, 127 ltr s and 3
ltr s
Solution
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Measur e 30 ltr s of water from 3 vesselswith capacity of 22 ltr s, 82 ltr s and 15
ltr s
Solution
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You ar e the bus dr iver . At your f ir st stop, you pick
up 29 people. On your second stop, 18 of those
29 people get off , and at the same time 10 newpassenger s arr ive. At your next stop, 3 of those
10 passenger s get off , and 13 new passenger s
come on. On your four th stop 4 of the r emaining
10 passenger s get off , 6 of those new 13
passenger s get off as well, then 17 new
passenger s get on. What is the color of the bus
dr iver's eyes?Solution
Solution is in the question
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An Ar ab sheikh tells his two sons to r ace
their camels to a distant city to see who
will inher it his for tune. The one whosecamel is slower will win. The brother s,
af ter wander ing aimlessly for days, ask
a wise man for advise. Af ter hear ing the
advice they jump on the camels and
r ace as f ast as they can to the city. What
does the wise man say?
Solution
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Tom's mother has thr ee childr en. One is
named Apr il, one is named May. What is
the thir d one named?
Solution
Solution is in the question
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What seven-letter wor d has hundr eds of
letter s in it?
Solution
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Videos on Attitude
Har sha Bogle
Hot Chocolate
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Enjoy Learning at Marshall for the next two years
Than
kyou
Be Creative, Be Professional