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Effective Business Communication
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BASIC ORGANIZATIONAL PLANS
PRESENTED TO:- MISS . FATIMAH FAROOQPRESENTED BY:- Zohaib Hassan Ch.Awais Zahid Arham Javed Bilawal Shabbir
BBA(HONS)
Section : E-7
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BASIC ORGANIZATIONAL PLANS
FOUR BASIC ORGANIZATIONAL PLANS
1.Direct Request 2.Good News 3.Bad News4.Persuassive Request Plan
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DIRECT(DEDUCTIVE)APPROACH
1. When you think your reader or listener will have a neutral reaction to your message.
2. Beginning with the main idea or best news.
3. Including all necessary data.
4. Ending with an appropriate(friendly closing )
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USE OF DIRECT REQUEST PLAN
1.Use The Good News Plan To Grant Request
2.Announce Favorable Or Neutral Information.
3.Exchange Routine Information Between Companies.
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DIRECT ORGANIZATIONAL PLANS
Direct Request Plan:1. Main Idea
a. Main Statementb. Recommendation Questionsc. Reasons If Desirable
2. Explanationd. All Necessary Data e. Helpful Questionsf. Easy Reading Devices
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DIRECT ORGANIZATIONAL PLAN3.Courteous Close:
a. Clear statement of desirable actionb. Easy action dated when desirablec. Appreciation and goodwill.
GOOD-NEWS PLAN1. Best news, educational material2. Sales promotion material 3. Positive, friendly closing4. Clear statement and offer of further help.
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INDIRECT(INDUCTIVE)APPROACHBAD NEWS PLAN
1.Buffer (pleasant or neutral statements)2.Explaination (necessary data, pertinent Favorable acts)3.Decision (expressed along with offer of additional help)4.Positive , friendly close , willingness to help further 5.Reader benefit and goodwill
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INDIRECT(INDUCTIVE)APPROACH
1. Do not present the main idea in the first paragraph
2. Beginning with A buffer
3. Receiver benefit statement
4. Explanation before introducing your idea
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INDIRECT(INDUCTIVE)APPROACH
PERSUASIVE REQUEST PLAN1. Attention:
a. Reader benefit b. Reader interest theme
2. Interest:A. Descriptive dataB. Psychological appeals C. Reader benefit
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3. DESIREa. Statement of request b. Supporting data to help create readers
interest.
4. ACTIONc. Clear statement of action d. Easy action e. Special inducementD. Reader benefit