Download - Barq's Root Beer Bus Ad
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Redesign Plan
Product Name
Target Group
Brief History
Big Idea
Barqs Old yme Root Beer
Te target market or Barqs Famous Old yme Root Beer is broad and universal. It is a wellknow type o root beer with all ages, male and emale. Te only restriction would be, childrenmay not drink this type as root beer as much because o the caffeine. It is very amous in theUnited States, but we want to expand our horizons and share it with the world.
Barqs Famous Old yme Root Beer was introduced in 1898 and has been known to be one o theew rootbeers to be caffeinated. Te name came rom the creators, brothers Edward and GastonBarq. Tese brothers co-owned a company called Barqs Brothers Bottling Company, which theystarted in 1890. Tey created carbonated water and soda, they even won a gold medal or theirorange-flavored soda, Orangine. Te Barqs Famous Old yme Root Beer is now owned and
produced by the Coca-Cola company.
Barqs Famous Old yme Root Beer has been around or a very long time, which shows theproduct quality and how much consumers like it. It is one o the most popular and timely rootbeers that is on the shel today, which makes or a great selling point. Te design or BarqsFamous Old yme Root Beer has been changed minimal times. Te original design ages the
product and is not appealing compared to the other sodas on the shel.
o help the products sales and increase awareness o it, we will redesign the product. o makethe product pop, we will include a variety o colors and some killer graphics. We want to keepthe old-ashioned look, but modernize it so it is up to date. We want the product to look as goodas it tastes!
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Style Guide
Colors
Dark Brown
CMYK: 53, 68, 75, 66RGB: 62, 41, 30Pantone: 2 CHex: #3E291E
Brown
CMYK: 43, 61, 77, 34RGB: 113, 81, 57Pantone: 7568 CHex: #715139
Light Brown
CMYK: 36, 58, 81, 23RGB: 140, 97, 61Pantone: 7575 CHex: #8C613D
Grey
CMYK: 37, 33, 52, 2RGB: 165, 155, 128Pantone: 7536 CHex: #A59880
Maroon
CMYK: 32, 99, 100, 49RGB: 108, 5, 0Pantone: 7623 CHex: #6C05000
Fonts
Bad Grunge
Regular Style
Titles 72 pt
Minion ProRegular & Bold StyleSub-headings 18 ptBody Copy 14 pt
Cream
CMYK: 7, 9, 18, 0RGB: 235, 225, 206Pantone: 7527 CHex: #EBE1CE
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Logos
Barqs root beer will use thecolor scale logo or a majorityo the time. Te gray scalelogo will only be used whenabsolutely necessary. Tecolor logo o Barqs root beeris preerred over the grayscalelogo. Te color logo will staythe dark brown, to symbolize
the actual root beer and willbe used on all packaging andmarketing. Te placement othe logos on the packagingshould be between 1/4and 3/4 rom surroundingelements. Te logo o Barqsroot beer is importantbecause it is a dominating
element. Te logo will rangein size, depending on where itis placed. Te average size willbe 65pts.
Barqs
Barqs
C
C
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Package design
OLD
TYMEROOTBEER
www.barqs.com
ProductofCocaCola
NOREFILL
PLEASE
RECYCLE
Since
1898C
Barq
s
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Product Photos
Beore
Afer
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Bus Advertisement
BarqsOld Tyme Root BeerAvaliable at every stop