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The Bestseller Incubator:An Insider's Guide toSuccessfully Marketing Your BookPart Five:
That's Me!The Insider...
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Whether traditionally published or Self-Published
an Author's reality is the same...Marketing Sells Books!
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Your Formula For Success =
Kick-Arse Marketing Plan(plus a hint of patience and persistence)
Quality Content+
Strong Editorial Support+
Visually Engaging Design+
Professional Printing
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So Who Am I – The Insider
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Back in Publishing – A number of realisations quickly dawned on me...
Marketing is REALLY scary
Marketing is rarely thought about until after launch
What works for one – doesn't work for another
Misconception – Publishers & Distributors are responsible for ALL the marketing
No correlation is drawn between marketing & book sales
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(Horror) Case Study #1
Geoff – In his favour had...
Strong franchise based business, with a referral network of clients.
Strong book title. Local profile within his coastal town community.
Occasional speaking engagements.Spent 6 months developing the content.
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(Horror) Case Study #1 continued...
Geoff – The odds stacked against him...
Proofed but not edited manuscript.Printed locally, high $/unit.
Marketing limited to small speaking engagements.
ResultNo Marketing & Low Quality Product
= No Sales & Minus ROI
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(Horror) Case Study #2
Gina – In her favour had...
Well written, edited and designed book.Niche but solid market.
Well-built website.Growing speaker profile.Strong seminar structure.
Great bulk sales opportunity.Multiple PR angles.
Aust Based Distributor.
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(Horror) Case Study #2 continued...Gina – Backlist title gathering dust... WHY?
Saddle Stitch Journal – limited interest by retailers.Limited initative to seek bulk sales.
Unexecuted marketing plan.Cancelled seminars leading to both the target audience
and Author moving on.
ResultMissed Opportunities &
Limited Book Sales
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(Horror) Case Study #3
Lisa – In her favour had...
Previous success as a Self-Published Author.Contract with a Speciality Publisher for her new book.
Solid Audience that will follow new venture.Top product development team.
Possible opportunities for sponsorship.
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(Horror) Case Study #3 continued...
Lisa – Failure to launch... WHY?
Drop in projected sales forecasts.Breakdown in communication.
Marketing, what marketing?
ResultLet the finger pointing begin!
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The Underlying Messagein each of these cases...
Marketing Sells Books!
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One: Define Your Book, Audience and MilestonesTwo: Building Your Online Platform
Three: What is Distribution?Four: Building Your Platform with PR & Publicity
Five: How to Monetise Your BookSix: Structuring Your Marketing Plan
The Bestseller Incubator Webinar
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How to this information:Traditionally Published Author -
Build a marketing plan that will support the activity being undertaken by your Publisher.
Self Published Author - Build a campaign that will take you beyond your first year as an Author.
Understand that YOU are truly accountable for your own success!
Just Put Pen to Paper - Plan how to turn your investment
into a profitable income.
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Five: Monetising Your Book
- Seminars & Webinars
- Professional Speaking
- Networking
- Package Deals
- Licensing
- Bulk Sales
- Sponsorship
- Compilation Books
- Trade Shows & Expos
- Coaching Programs
- Give Back (Charities)
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To begin your Self-Publishing journey
as part of The Bestseller Incubator
join us now at www.barefootbasics.com
