Download - Bangladesh Parjatan Corporation (BPC)
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Foyez Ahmed Chowdhury Aniruddha SenAnan Hasnat
Contributors
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New Logo of BPC
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Introduction
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Marketing Plans
• Short and long term market
• target potential markets/countries
• Organizing fairs
• Use of Marketing Communication
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Full display ads
Posters
Videos and Internet
Education tourism
Advertising
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*Advise and counseling (brochures, poster and booking )
*Relation with employees and local community
Arranging Events (Special festival, road shows,cultural nights)
*Sponsoring Plan (TV prog.)
Public relation plans
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Promotional Plans
•Premium - offering something free
• Merchandising Demonstration –distributing merchandising products
• Internet Promotion –targeting large number of people
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Future plans of BPC
- A positive image will prevail- Bangladesh will become a single destination like Maldives, Malaysia and Singapore- Target to contribute to the GDP of Bangladesh at least 4-5% from the tourism industry- The communication network will be well established both internally and externally;
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- The investment for the sector will come from both the government and private sectors;- The products will be diversified and the marketing system will be developed;- Liberal and easy travel system will be introduced by Bangladesh;- Political stability is firmly established;
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Functions of BPC The important elements involved in the functions of BPC include :
Department of Tourist Sites : To develop new events of interest to tourists.
Access : This includes port of entry of the country . The internal road and river communication and telecommunication facilities are to be accessible.
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Accommodation and Food
This includes building up of standard hotels and other accommodations at cities and tourist sites
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Tourism Products
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Chittagong
Cox's Bazar
Moynamati Ruins
Khulna
Sundarbans National Park
Sylhet
Madhabkunda
Jaflong
Tea Gardens
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The world’s longest unbroken natural sea beach lies on Cox’s Bazaar
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The Hill Tracts, Rangamati, Bandarban & Khagrachori
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The largest mangrove forest in the world “The Sundarbans”
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New slogan for BPC
“Tourism, The next driving sector of Bangladesh economy”
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Lack of employees’ skills, training, security, guides, local tourism as well as corporate structure;
No perticipation of tourism policy
Complicated Visa policy;
Reasons behind failings
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Conclution
* Tourism company is getting competitive today. So, we need a unique, attractive tourism service .
.* The vision aims at contributing to overall development of the country in terms of job creation, poverty reduction, enhance national GDP ,development and conservation of tourism.
* Create a development fund to facilitate the development and attract local and foreign consumers .
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