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Mobile-Friendly Websites and Effective Email Marketing
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of People Say They Couldn’t Live Without Their Phone
46%
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You want more customers, right?
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Poll: When annoyed are you - A) More likely to buy B) More likely to bail
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Make it easy for your customers to use your website and open your email
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Rule of thumb: For ease of use, Pinch & Zoom is bad
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&Why mobile?
Why email?
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25%Of search engine queries are from a mobile phone
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50%Of email is opened on a mobile phone
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Mobile Responsive Design
Image via UX Pin
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5 Keys for Mobile Websites
1. Size to the small screen 2. Make items easy to access 3. Reduce clutter 4. Increase spacing 5. Load quickly
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5 Keys for Mobile Emails
1. Have one main message 2. Don’t use a sidebar 3. Be careful with links on links 4. Make the most of the subject line and preview area 5. Choose buttons when you can
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Clear, well spaced message
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Links on Links is bad. Too easy to click the wrong link.
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Not much room, means short subject lines
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But preview text offers opportunities
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Use a big easy to click button.
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“It is not the strongest of a species that survives, nor
the most intelligent, but the one most responsive to
change.”
Charles Darwin