Download - bada: Introduction to Ecosystem
Samsung bada Developer Day at MWC 2011Feb 15, 2011
Welcome to the
Samsung bada Orange Part-ner
Event
May 5, 2011
Chiswick Park, London
Agenda16:30 - 17:00 Welcome & Introduction to Orange Partner
Martin Wigley
17:00 - 17:30 Introduction to bada: Mobile Platform and Ecosystem Manfred Bortenschlager
17:30 - 18:00 bada – Familiar Foundations Jon Lansdell
18:00 - 18:30 Break
18:30 - 19:30 Location-based Services and Social Networking in bada: The BuddyFix ShowcaseCheng Luo
19:30 Event Close
19:30 - 22:00 Get together @ The Chiswick Union bar
Give-aways…
Free books: Introduction to bada
• Pay with a tweet: #badaLondon
• Subscribe to the Samsung Mobile Innovator blog SAMMI: http://s-a-m-m-i.blogspot.com
Give-aways…
Brand-new Wave-II:
• 1 device for our favourite tweet #badaLondon
• 1 device for top-scorer at AiRaid AR game
• 3 devices from quizzes during presentations
Copyright© 2011 Samsung Electronics, Co., Ltd. All rights reserved
The bada EcosystemSamsung bada Orange Partner EventMay 5, 2011Chiswick Park, London
Manfred BortenschlagerSamsung Electronics Research [email protected]
Why bada ?
Smartphone for Everyone
bada EcosystemFull support for smartphone ecosystem
ApplicationStore
Online marketplacewww.samsungapps.com
badaPlatform
Feature-rich Platform
DeveloperSupport
Full technical supportdeveloper.bada.com
Developer Customer
7
Application Store:Samsung Apps
9
Samsung Apps: Global CoverageLaunched Samsung Apps in 118 countries (June 2010)Over 100 million downloads (March 2011)13,000 apps
10
Certification Process
Final confirmation for certification
Review & ConfirmDevice / Function TestUsability TestCompatibility Test
Content Review
CopyrightAge limitPolicy & Disclaimer
Target : 7 business days
Sell Device / Function
Test
ContentReview
Confirma-tion
Certification: Publisher Guide & Self-ChecklistSelf-check before registration
Publisher guide Self - checklist
http://seller.samsungapps.com
11
Certification: Test Result Report with Video
12
13
Distribute / Sell Your AppSamsung Apps Seller Site
http://seller.samsungapps.comRegister and upload apps & Monitor sales status
Samsung Apps Web sitehttp://www.samsungapps.com
Promotion / Marketing to end user
On-Device Client
Desktop: Kies
14
Marketing Support: BannerBoost sellers’ profits effectively by providing a variety of promo-tional opportunities
Marketing Support: DiscountCountry-specific discounts
15
Developer Sup-port
17
bada Developer Site
Provides all tools & documents needed for development
SAMPLECODE IDE
UIBUILDER
APIREFER-ENCE
BLOGVIDEOTUTORIALSIMULATOR
developer.bada.com
bada SDK and IDEThe SDK bundle consists of:
– Eclipse-based IDE
– Platform binaries and libraries, header files
– GNU tool chain
– Tutorials
– Sample applications
– Tools
Memory Leak Checker
Performance Analyzer
UI Builder
Simulator/Emulator
Event Injector
UI Sequencer
etc…
19
Online Lecture Videos
Available through http://developer.bada.com
http://www.youtube.com/badadevelopers
20
The bada Book
21
Remote On-Device Testing
Testing
Remote Test Lab
ForumFree discussion between developers and Samsung technicians (English, Chinese, Korean)
English Chinese Korean
22
Premium Support Service 1 to 1 Q&A
Free of charge (English, Chinese, Korea)
23
Seminars & LecturesAt universities and major conferences/exhibitions
24
Device Loan Program
25
Or make use of Services
from the Orange Lab !!
Mobile Platform
27
Framework
Service
Device
Kernel
bada, Smartphone platform An execution environment for feature-rich apps and services
New Features in bada 2.0
Extended Application Framework
Additional Communication Means
Enriched User Interaction
Web Technology Integration
Framework
Service
Device
Kernel
28
Extended Application Frame-work
Multitasking
29
AssociationRegistration
Enhanced application control3rd party app registered with MIME and
URI scheme for later invocation
Extended Application Frame-work
“video/mpeg”
“image/jpeg”
“video/mpeg”
“image/jpeg”
30
Group Owner
Client 1
Additional Communication Means
Reading URL
Writing“$100”
NFC(Near Field Communication)
Intuitive and fast read/write
Wi-Fi DirectEasy and
fast P2P setup
Client 2
31
Enriched User Interaction
Take me to the bada web
site
OK!
Voice enabledSTT (Speech-to-Text)
and TTS (Text-to-Speech)
OpenAL3D sound by changing position
of audio sources and listener
32
Web Technology Integration
+80 API’s
bada web applicationIncorporation of HTML5, JS Framework and WAC 2.0
JS Framework
with HTML5
33
1GHz Processor Super Clear LCD (3.7’’ WVGA)5.0 Megapixel camera HD video playback & recordingBluetooth 3.0 Wi-Fi (802.11b/g/n) Various sensors
Wave II, 2nd bada ‘hero’
You can win 5 today !!
35
5M total bada phones sold in 2010Over 10M total bada phones within 1H, 2011Focus on high-end to mid-level (mass) devices
bada 1.1Wave 533 / 723 / 525 / 575
Platform up-
grade
bada 1.0Wave
bada 1.2Wave II
bada Devices & SDK Evolution
bada 2.0
36
The Take-Away Message
3 reasons why Samsung bada makes sense
1. Market strategy “Smartphone for Everyone”
2. Total customisation flexibility
3. Unique features of the technical platform
Is an AR first person shooter app
… or better vacuum blaster
Rise of the Undead …
Suck them all up:
How to stay in touch ?
“badadevelopers”
Global:Developer site: developer.bada.com
“samsungbada”
Twitter: samsungbada
YouTube Channel: badadevelopers
Local:SAMMI blog: s-a-m-m-i.blogspot.com
http://developer.bada.com
39
Quiz to win a Wave-II
Name 3 new features in bada 2.0 !
