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MAY 2016 B2B SOCIAL MEDIA
B2B Writing Success
Member Update
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May 2016 Member Update
B2B Social Media
What’s New on the Site
What’s Coming…
Q & A
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B2B Social Media
2016 B2B Content Marketing Trends—North America: Content Marketing
Institute/MarketingProfs
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B2B Social Media
2016 B2B Content Marketing Trends—North America: Content Marketing
Institute/MarketingProfs
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B2B Social Media
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Benefits of Social Media Marketing
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
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B2B vs B2C Social Media
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
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New Social Media Platforms
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
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Technology Adoption Curve
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B2B Social Media
Question 1: Where is your buyer?
Question 2: Where are your buyers employees?
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B2B Social Media
Visual media use increasing
57% use video (Social Media Examiner)
72% intend to increase the use of video and
want to know more (Social Media Examiner)
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B2B Social Media
Produced Video
YouTube
Website
Live Video Feeds
Periscope
Facebook Live
Livecasting
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B2B Social Media
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B2B Social Media
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Advertising on Social Media
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
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Social Media Advertising
Boosted/Promoted Posts
Current fans, friends of fans, others
Ads in Newsfeed
Target audience precisely
Retargeting
Pixel and retarget ads on social media or websites
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Social Media Advertising
Sponsored ads
Text ads
Can target by job title
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Social Media Services
How deep do you want to go?
Copy only
Consulting
Campaign management
How to Make Money as a Social Media
Marketing Expert
Social Media Examiner
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April Content
Getting Started Roadmap:
Positioning Yourself
Getting Your First Client
Is Your Content Boring to Buyers? (Les Worley)
The 5 Magic Words to Make Competitors
Disappear (Mandy Marksteiner)
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April Reality Blogs
The Great Email Purge… Again
The 7 Flavors of Follow-Up
21 Questions for Your Business
All About the Math
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April Podcasts
Competing with Agencies
How to Ace a Live Meeting
Writing About Products You Don’t Understand
Dealing with Price Objections
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April Events
The Simple Way to Price Your Services
Content Marketing at Dell
Latest Trends in B2B Content Marketing
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Upcoming Events
Bob Sands on Storytelling (May 17 at 1:00 ET)
Les Worley on Changing Niches (June 2 at Noon
ET)
Next Member Update: June 8 at noon ET
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Your B2B Community
Like the B2B Writing Success Facebook page
Join the B2B Copywriters Facebook group
Follow B2B Writing Success on Twitter
We’re on Pinterest too!
B2B Forum on Groupsite
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Be Engaged
Submit your requests for content or live events
Submit your success stories
Write for us!