Download - B2B Marketing: Five Ways to Take Action
B2B Marketing: It’s Better to Act than Wait
Five Ways To Overcome Inactivity in Marketing
Christopher [email protected]
Postponing Decisions
• The more often you postpone a decision, the easier it becomes to postpone the next decision, and the next decision.
• Over time, non-action becomes an insidious habit.
• Why do people fail to act? Following are five primary reasons.
• No one wants to make a poor decision. – This fear can be mitigated by testing
your campaigns with smaller budgets before making larger spending commitments.
• Every new initiative teaches you something so you either get great results or great feedback—a win either way.
1. Fear of Making a Bad Decision
2. Lack of Expertise
• The marketing world changes rapidly and even those of us who do this for a living can’t keep up with every new technique.
It doesn’t hurt to hire experts, who will usually save you more than they cost.
• Marketers often wait until they have all the data they deem necessary to launch into a new market or with a new media.
• The problem is that more data doesn’t always mean better results.
3. Lack of Data
4. Lack of Budget
• In past decades, lack of dollars to spend on marketing was a huge inhibitor. – However, the growth of pull marketing and social
media have provided even the smallest companies with ways to get the message out.
Doing even a few small things on a consistent basis will have positive impact
5. Lack of Time
• Peter Drucker made the observation “Any business enterprise has two—and only two—basic functions: marketing and innovation. All the rest are costs.”
• It is essential that you not ignore Mr. Drucker’s advice by neglecting one of the two essential functions of business.
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
