Download - Axe survey recap final
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College Campus Survey Program – July/October 2011
AXE PRE AND POST - SAMPLING SURVEY
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Survey Synopsis
The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at 40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those being surveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hour was set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The 365 Agency offices.
Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did) occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to the bookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic on campus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location.
Brand Ambassadors reported that the male students were eager to share their opinions about brands (both positive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon be passed out as an incentive to those who share email addresses, for future survey programs, to increase email leads.
In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing the gentlemen participating in the research. Each campus has been represented in the following recap with the first page for each location representing round one and the second page representing survey round two.
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BOSTON UNIVERSITY
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BOSTON UNIVERSITY
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BROOKLYN COLLEGE
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BROOKLYN COLLEGE
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CALIFORNIA STATE UNIVERSITY - LA
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CALIFORNIA STATE UNIVERSITY - LA
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CLEVELAND STATE UNIVERSITY
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CLEVELAND STATE UNIVERSITY
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CU BOULDER
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CU BOULDER
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DELGADO COMMUNITY COLLEGE
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DELGADO COMMUNITY COLLEGE
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DEPAUL UNIVERSITY
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DEPAUL UNIVERSITY
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DREXEL UNIVERSITY
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DREXEL UNIVERSITY
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EMORY UNIVERSITY
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EMORY UNIVERSITY
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FLORIDA ATLANTIC UNIVERSITY
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FLORIDA ATLANTIC UNIVERSITY
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FLORIDA INTERNATIONAL UNIVERSITY
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FLORIDA INTERNATIONAL UNIVERSITY
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GEORGE MASON UNIVERSITY
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GEORGE MASON UNIVERSITY
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GEORGIA TECH
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GEORGIA TECH
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GROSSMONT COLLEGE
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GROSSMONT COLLEGE
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HUNTER COLLEGE
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HUNTER COLLEGE
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ILLINOIS INSTITUTE OF TECHNOLOGY
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ILLINOIS INSTITUTE OF TECHNOLOGY
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IUPUI
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IUPUI
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NOVA SOUTHEASTERN UNIVERSITY
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NOVA SOUTHEASTERN UNIVERSITY
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OHIO STATE UNIVERSITY
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OHIO STATE UNIVERSITY
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RED ROCKS COMMUNITY COLLEGE
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RED ROCKS COMMUNITY COLLEGE
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RIVERSIDE COMMUNITY COLLEGE
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RIVERSIDE COMMUNITY COLLEGE
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SAN JOSE STATE UNIVERSITY
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SAN JOSE STATE UNIVERSITY
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TEMPLE UNIVERSITY
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TEMPLE UNIVERSITY
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UNIVERSITY OF AKRON
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UNIVERSITY OF AKRON
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UNIVERSITY OF ALABAMA - BIRMINGHAM
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UNIVERSITY OF ALABAMA - BIRMINGHAM
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UNIVERSITY OF CENTRAL FLORIDA
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UNIVERSITY OF CENTRAL FLORIDA
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UCF STADIUM
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UCF STADIUM
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UNIVERSITY OF CENTRAL OKLAHOMA
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UNIVERSITY OF CENTRAL OKLAHOMA
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UNIVERSITY OF CHICAGO
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UNIVERSITY OF CHICAGO
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UNIVERSITY OF HOUSTON
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UNIVERSITY OF HOUSTON
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UNIVERSITY OF MARYLAND
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UNIVERSITY OF MARYLAND
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UNIVERSITY OF NEVADA - LAS VEGAS
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UNIVERSITY OF NEVADA - LAS VEGAS
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UNIVERSITY OF MICHIGAN
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UNIVERSITY OF MICHIGAN
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UNIVERSITY OF NORTH CAROLINA
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UNIVERSITY OF NORTH CAROLINA
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UNIVERSITY OF SOUTH CAROLINA
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UNIVERSITY OF SOUTH CAROLINA
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UNIVERSITY OF SOUTH FLORIDA
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UNIVERSITY OF SOUTH FLORIDA
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VIRGINIA COMMONWEALTH UNIVERSITY
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VIRGINIA COMMONWEALTH UNIVERSITY
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WASHTENAW COMMUNITY COLLEGE
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WASHTENAW COMMUNITY COLLEGE
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WAYNE STATE UNIVERSITY
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WAYNE STATE UNIVERSITY
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WRIGHT STATE
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WRIGHT STATE